“Half of Everything” – This talk basically makes the argument that women are a vital source of opportunity for agencies and the brands we represent – both as customers and as colleagues. It’s an economic argument – why leave the money and talent on the table – rather than a social one. And there’s plenty of humor in it.
Farrah believes that a customer-centric approach is essential to designing innovative products and services. She created The Difference Engine to help companies apply this approach to drive brand and business growth.
Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS.
She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working for some of the most creative and strategic agencies and consultancies in the world, including Wieden + Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, Digitas, Hall & Partners, and OTX.