Mapping for Product Managers Training Workshop - London

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*The workshop will be held in central London. Exact location to be confirmed shortly.*

Use mapping as a tool to understand complexity and spot opportunities


The definition of systems thinking is a “holistic approach to evaluating how a system’s parts relate, and how a system works over time.” Using systems thinking through systems mapping in your product practice is critical for understanding risk and spotting opportunities for innovation.

Training Workshop Overview

Designed for working product managers who are striving to create product strategy, this training workshop will enable you to use maps effectively in order to make critical product decisions, communicate with stakeholders, and facilitate a shared understanding.

Not be confused with the process of story mapping, systems maps come in all shapes and sizes; user journey maps, experience maps, process maps, flows, etc. The key part of maps is that they help the people involved in building products understand the system(s) which underpin their organisation, customer base, workflow, etc. At the end of the session you’ll have the key tools and techniques necessary to effectively facilitate mapping sessions and achieve desired outcomes.

What we’ll cover on the day

We will use a collaborative scenario in this training workshop to drive hands-on learning. Additionally, you will be prompted at the end of each exercise to reflect on actions or practices from your own products. The following topics will be covered:

- An overview of systems thinking and the utility of mapping

- Defining goals for mapping exercises, and aligning stakeholders to potential outcomes

- A tactical guide to maps, including:

  • Types of maps
  • How interactions create outcomes
  • Who to include and how to include them

- How to evaluate and decide on structure:

  • Selling the value of the mapping process to stakeholders

- Map creation process:

  • What do you need to know?
  • What are you looking for?
  • Who is involved?

- How can product managers guide towards success?

Things to reflect on before your training workshop

Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:

  • How much do you understand about your customer’s current experience of your product?

  • List 3-5 areas where you feel you wish you had more information about your customer’s current experience

  • How well do you understand how parts of your organization work together?

  • How well does your organization understand dependencies between departments?

  • What are the other forces that influence your product or organization?

Key Takeaways

At the end of the workshop, you will have the ability to use maps to achieve goals and outcomes within your organization and will have a firm understanding of key mapping frameworks and scenarios. You’ll be able to identify the right map for the organizational challenge and have the tools needed to effectively facilitate collaboration on maps within your wider team. In short, you will have a plan for maintaining the effective use of maps and adopting them as a long term asset.

Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.

Laurel Gray, Product Manager

Laurel is an experienced Product Manager who enjoys tackling difficult problems and setting up experiments to de-risk innovative ideas. She believes in having a bias towards action, and she works with teams to create tight feedback loops in order to ship valuable products.

She is currently working on the open source Cloud Foundry Services API project with Pivotal.

Hilary Johnson, Product Lead and Consultant

Hilary is a Product Lead and Consultant helping companies build high value products for their customers. She is currently working with Monzo on organisational design, focusing on product risk and governance.

Hilary has worked with companies across a range of industries, including the Financial Times, Nutmeg, Moonpig and socially-conscious fintech startup, Abundance. Prior to this Hilary held the role of Senior Product Manager at software consultancy Pivotal Labs where she focused on mobile apps in the B2B and B2C space.


  • Registration will begin at 9.00

  • Class will start at 9.30 sharp and end at 17.00

We'll also provide a light breakfast, buffet lunch, and plenty of tea and coffee to fuel you through the day.

Frequently Asked Questions

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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