$299

MAPPING EXPERIENCES: From Insight to Action (LA)

Event Information

Share this event

Date and Time

Location

Location

ADP Pasadena

55 South Lake Avenue

4th Floor

Pasadena, CA 91101

View Map

Refund Policy

Refund Policy

No Refunds

Friends Who Are Going
Event description

Description

Visualizations help organizations better understand the customer experience. Mapping brings teams together and lets them spot new opportunities.

Join this workshops to find out how you can use customer journey maps, service blueprints, and experience maps to improve your customers' experience. Get out of the office and immerse yourself in experience mapping.

Learn fundamental principles of diagramming and apply them in hands-on exercises. Be inspired to start your next mapping project and run it with confidence.


COURSE OUTLINE
  • Core concepts - Get an overivew of mapping techniques
  • Initiating a project - Learn how to get off to a good start
  • Creating an illustration - Find out how to turn observations into a diagram
  • Strategic alignment - Put your insights into action and get your team onboard


This workshop is suited for designers, product managers, marketing specialists, and business leaders looking to learn how mapping can help understand the customer experience. The course assumes some familiarity with product or service design and/or customer experience management.

All participants will receive a free copy of Mapping Experiences signed by the author.


BIO

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Success at MURAL, a leading online whiteboard.

In 2007 Jim published his first full-length book, Designing Web Navigation (O’Reilly, 2007). His second book, Mapping Experiences (O'Reilly) appeared in May 2016.

For more details about Jim and his workshops, visit experiencinginformation.com

.


REFUNDS

There are no refunds once this course is booked, but participation is transferrable.

Share with friends

Date and Time

Location

ADP Pasadena

55 South Lake Avenue

4th Floor

Pasadena, CA 91101

View Map

Refund Policy

No Refunds

Save This Event

Event Saved