Learn how to build a map of the social network surrounding your brand, conference, product, or event.
This is a hands-on guide to creating social network maps from live twitter data.
- Create a visualization that reveals groups, communities and influential participants in the swarm of people mentioning keywords of interest to you.
- Create a visual web of the relationships among the people who mention these keywords when they follow, mention or reply to one another.
- Learn how to calculate key metrics using a free and open add-in for Excel 2007 (NodeXL) that can identify key contributors who play influential roles in your communities.
- Compare your maps to other workshop participants and to a growing gallery of maps of keywords related to conferences like Web2.0, Enterprise 2.0, 140conf, and others.
- Come with your own query terms and make a map during the workshop with our assistance.
Dr. Marc A. Smith is a sociologist and Chief Social Scientist at Connected Action Consulting Group a provider of fine quality social media analysis platforms and systems. Smith specializes in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and is now leading the development of social media reporting and analysis tools for Connected Action Consulting Group. Smith lives and works in Silicon Valley, California. Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge), a collection of essays exploring the ways identity; interaction and social order develop in online groups. He has published several dozen papers about the empirical study of online collective behavior (for related papers see: http://delicious.com/marc_smith/Paper). Smith's goal is to visualize these social cyberspaces, mapping and measuring their structure, dynamics and life cycles. Smith is applying this work to the development of a generalized community analysis platform, providing a web based system for groups of all sizes to discuss and publish their material to the web and analyze the emergent trends that result. Smith received a B.S. in International Area Studies from Drexel University in Philadelphia in 1988, an M.Phil. in social theory from Cambridge University in 1990, and a Ph.D. in Sociology from UCLA in 2001. He is an affiliate faculty at the Department of Sociology at the University of Washington and the College of Information Studies at the University of Maryland.
Gourmet Lunch Is Included!