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Map It Forward - How To Map A Successful Career As A Coffee Roaster


Tuesday, December 5, 2017 from 6:00 PM to 9:00 PM (PST)

Map It Forward - How To Map A Successful Career As A...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attend In Person   more info Ended $60.00 $5.39
Attend Virtually   more info Ended $60.00 $5.39

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Event Details

“How To Map A Successful Career As A Coffee Roaster” is a seminar designed to inform and empower current and future roasters in the specifics of mapping a considered career path in todays coffee industry.


Mentors Scott Rao, Sumi Ali and Lee Safar will discuss: 

  • The fundamentals of mapping a 10 year career as a coffee roaster
  • How to best approach learning the fundamentals of becoming a coffee roaster
  • The best ways to land a position as an apprentice Coffee Roaster
  • Understanding and developing the different elements of a Roasters skill sets at the three different phases of a 10 year mapped career
  • The best practices and habits aspiring professional roasters should hone to set them aside from the average roaster
  • The importance of software and different types of equipment
  • How to reinvigorate your career as a coffee roaster
  • How to choose the right employer
  • How to choose the right mentors
  • How to recognise what style of coffee/roasting you like and how to find like minded people
  • Networking and community building within the roasting community and the wider coffee community
  • How to decide what your roasting style is and how make that work for you
  • How to know when it’s time (and not time) to launch your own brand of coffee
  • What’s involved in launching your own coffee brand
  • How to build relationships to facilitate activating future elements of your 10 year map
  • What does it mean to have professionalism as a coffee roaster and why is that important
  • Building a roasting brand that sells
  • The global future of roasting as a profession

This is a rare opportunity to gain insight into understand the choices and decision making that created the career paths of three successful long term coffee professionals and entrepreneurs who have built their careers from the ground up. Their insights into how they reacted to (and influenced) changing trends in the coffee industry over the years, and molded their careers into what they are today, will give you valuable tools and a newfound invigoration for making decisions to map your own career with integrity and confidence. 



Tickets are available to attend this event in person (max 40 tickets) or via live stream. You will be emailed a unique URL to view the event live before the event starts.




Time will be allotted for questions from the audience in the room and online. If you have questions for our mentors, please attend the event and ask them or mention them in the pre-event survey we'll be sending to help sculpt the discussion. Our mentors have specifically asked that you don't contact them privately to ask questions before or after the seminar due to their busy schedules. They are all very much looking forward to taking all your questions during the workshop though.



Please note: this event is not about 'how to roast coffee'. Please do not bring roast curves for Scott or Sumi to advise you on. However there will be an opportunity to network with all the speakers if you are attending in person.






About our mentors:


Scott Rao (@whereisscottrao) Scott Rao opened his first cafe and roastery in Massachusetts in 1994.  Over his career, Scott has owned three cafes and two roasteries, and is currently starting roasting businesses in NYC and LA.  In 2008, Scott wrote The Professional Barista's Handbook, the first technical, professional-level book about coffee preparation.  With the success of the book, Scott got into consulting, and has spent the past six years traveling the world, consulting for hundreds of cafes and roasters of all sizes.  Scott has written a few other books, including The Coffee Roaster's Companion, the first serious book about professional coffee roasting.  In his career, Scott has roasted on approximately 250 machines and analyzed roast data from hundreds more; he likely has more diversity of roasting experience than anyone in the world.  Scott invented the term of "development time ratio" and pioneered the idea of a steadily-declining rate of rise, among many other roasting concepts. (Read Scott's blog here)



Sumi Ali (@sumi_ali) Sumi Ali is a coffee industry veteran currently living and working in Los Angeles. Sumi fell into a career in coffee as a barista in the suburbs of Chicago. Eventually, he landed in Atlanta to operate a few coffee shops around the metro Atlanta area. In 2010 Sumi co-founded Condesa Coffee, Atlanta's first upscale coffee bar. After a successful two years, Sumi relocated to Los Angeles for the sunshine and to take his post as a barista at Intelligentsia Coffee's popular Venice location and quickly moved up the ranks. Sumi then joined G&B Coffee as their first employee to help lead the team at Grand Central Market and assist in the opening of the first Go Get Em Tiger location in Larchmont Village. After nearly 10 years of working as a Barista, Sumi cut his teeth as a Coffee Roaster at Tonx Coffee which was later acquired by Blue Bottle Coffee. In an effort to better understand the supply chain of the business, Sumi took a role with a green coffee importer who's largest customer is the national fast-food giant, Chik-fil-a. In 2015, Sumi set his sights to join Tony Konecny in an effort to help LocoL Coffee accomplish its mission to provide high-quality coffee to underserved neighborhoods. Most recently, Sumi has teamed up with Konecny on a new coffee roasting project in Los Angeles called YES PLZ



Lee Safar (@leesafar) is a 15+ years specialty coffee barista from Sydney Australia, long time entrepreneur in the music and coffee industries, consultant and owner of 'Map It Forward' & 'Elixir Specialty Coffee'. Learn more about Elixir Specialty Coffee here 

Have questions about Map It Forward - How To Map A Successful Career As A Coffee Roaster? Contact MAP IT FORWARD

When & Where

Copa Vida Roasters
2680 Nina Street
Pasadena, CA 91107

Tuesday, December 5, 2017 from 6:00 PM to 9:00 PM (PST)

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Australian Lee Safar, the founder of 'Map It Forward', is a San Diego based specialty coffee career barista of 15 years (Australia, USA and London) and long time entrepreneur.

The creator of the new cold coffee beverage Elixir, and owner of growing global company Elixir Specialty Coffee, Lee is passionate about empowering and inspiring people to reach their full potential within their chosen field. Her speaking work 'Map It Forward' is focused on unlocking clarity in transitioning industries and motivating change by helping individuals identify and answer key questions to drive their decision making.

15 years after having left a corporate career of 8 years with a global IT company to successfully pursue her passions in coffee and music, Lee has never looked back. "The employment economy is shifting and we owe it to ourselves to spend the time we're working, working on what we're passionate about. That's not an easy ask and I realise it's not for everyone. As someone who's made the transition from a "safe" life to a life lived with passion, I hope that I can be a catalyst for those people who are keen to make the transition, to see their capacity for stimulating the same change in their own lives. I've never looked back!"

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