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Managing Your Reputation in a Social World

American Marketing Association of New Jersey

Tuesday, May 10, 2011 from 5:30 PM to 8:30 PM (EDT)

Whippany, NJ

Ticket Information

Ticket Type Sales End Price Fee Quantity
Current AMA Members
Ended $50.00 $0.00
Member – Early Registration Discount
Current AMA Members
Ended $40.00 $0.00
Guest – Early Registration Discount
Anyone not an AMA member or a student
Ended $55.00 $0.00
Anyone not an AMA member or a student
Ended $65.00 $0.00
Student – Early Registration Discount
Students must present valid current student ID
Ended $35.00 $0.00
Students must present a valid current student ID
Ended $45.00 $0.00

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Event Details

Many companies fear engaging in digital social interaction with their customers because of the horror stories they’ve heard. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. It’s time for businesses to take social interactions seriously:

  • 70% to 90% of people start the purchase process at a search engine window.
  • If a business can’t be found online, it doesn’t exist.
  • Whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.

There’s more to be gained from participating – and actively managing one’s social reputation – than not. By participating in digital conversations, businesses have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a company’s competitiveness! By abdicating involvement, companies open the door for customer related situations that escalate out-of-control into Dell Hells or United Guitar Breaking. Participate, set expectations, listen attentively and instead create passionately loyal Fiskateer-like brand ambassadors.


5:30 Registration Open

5:30 – 7 pm Dinner and Networking

7:00 – 7:15 AMANJ Meeting

7:15 – 8:15 Presentation

8:15 – 8:30 Q&A

Christine B. (C.B.) Whittemore is chief simplifier of Simple Marketing Now LLC, a social media and content marketing consultancy focused on helping organizations make their marketing work harder. She has been immersed socially and digitally since 2006 when she launched her first blog – Flooring The Consumer, about the retail experience and marketing to women.

Since then, she has launched several blogs, including the Simple Marketing Blog, a Junta42 Top Content Marketing Blog, where she practices fierce content marketing and shares social media wisdom and best practices [see the How Do I? series].

Christine contributes to MarketingProfs and MarketingProfs Daily Fix, the Content Marketing Institute and Floor Covering Weekly, a Hearst publication. She participated in Toby Bloomberg’s Social Media Marketing GPS, the first business book written via Twitter. She frequently speaks about marketing with content and social media at major flooring industry events [Coverings and Surfaces] and addressed the Social Media Club of North Jersey on managing your social reputation. A member of the Board of Directors of the Columbia Business School Alumni club of New York, she is developing a social media marketing strategy to improve club communications.

Christine published an ebook titled Social Media’s Collective Wisdom: Simplifying Marketing with Social Media based on the insights of 26 prominent social media practitioners. She obtained an MBA in Marketing from Columbia Business School and a BA in Art History from Smith College. Follow her on Twitter at @cbwhittemore.

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Have questions about Managing Your Reputation in a Social World? Contact American Marketing Association of New Jersey

When & Where

Marriott Hanover
1401 Route 10 East
Whippany, NJ 07981

Tuesday, May 10, 2011 from 5:30 PM to 8:30 PM (EDT)

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American Marketing Association of New Jersey

Connecting. Informing. Advancing. 

Three words that define the American Marketing Association and all that it has to offer. Membership in the AMA provides you with a world of opportunities to expand your knowledge, build your skill set and connect with the largest marketing community in the world. No other organization provides the cross disciplinary  perspectives that the AMA provides: marketing knowledge and connections not just within your field and your category, but across the spectrum of business. With expertise and ideas that evolve as the world of business changes, it’s a resource that members come back to time and again to meet the day-to-day and long-term needs of their businesses and careers.
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