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Managing Your Media Brand by The Minneapolis/St Paul CFO Leadership Council


Thursday, February 21, 2019 from 7:15 AM to 9:15 AM (CST)

Managing Your Media Brand by The Minneapolis/St Paul...

Ticket Information

Ticket Type Sales End Price Fee Quantity
CFOLC Members
CFO LC Members Only
Feb 21, 2019 Free $0.00
Non Members
Non Members
Feb 21, 2019 $60.00 $0.00

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Event Details

Managing Your Media Brand
by The Minneapolis/St Paul CFO Leadership Council

Thursday, February 21, 2019
RSM Offices - 11th Floor Meeting Room
7:15 AM to 8:00 AM Networking | 8:00 AM to 9:15 AM Program

Program Description:

It’s harder than ever today to “earn” media attention, whether it be in print, broadcast or online. Yet it remains extremely valuable: Ninety-two percent of people say they trust earned media, and 77 percent are more likely to purchase a product when they hear about it from a friend. We also live in times where just about every company is crisis waiting to happen. Security breaches, rogue employees, false accusations or honest mistakes can quickly reach all your customers and employees within seconds.

Learning Objectives

  • Gain an understanding of your company's brand and its impact
  • Discuss best practices on gaining beneficial media coverage
  • Learn how to plan for and react to crisis situations should they occur
  • Learn about the financial impact of communications on the business


Dale Kurschner, Principal, Kurschner and Associates

Dale Kurschner is a Twin Cities based business analyst and advisor, public speaker, award-winning writer and on-air financial news commentator.

He previously served as Editor in Chief of Twin Cities Business, where he spearheaded the formation of several new-revenue projects, improved marketing and re-energized the TCB brand and its reach to broader audiences.

Before joining TCB, Dale led corporate communications for a $5 billion, 11,000-employee “start-up” division of UnitedHealth Group, and managed internal communications at Lawson Software while it merged into a company operating in 24 countries. Prior to this, he pioneered a new approach to financial journalism as founder of Profits Journal, was editor of Business Ethics magazine, and worked for Business Week, Dow Jones, Gannett and the Business Journal in Minneapolis and Milwaukee.

During his career, Dale has analyzed nearly 3,000 companies and interviewed more than 200 CEOs; created new and enhanced existing brands; and led organizations through periods of intense change.

Beyond his day job, he serves as vice chairman on the planning commission for the City of Excelsior, MN; regent for St. Mary’s University of Minnesota’s Schools of Graduate and Professional Programs; and advisory board member for ThreeSixty Journalism in St. Paul, MN.

Click here to learn more about CFO Leadership Council


To register for this program, simply complete the online form. Current CFO Leadership Council members may attend this program for free.   Non-member senior financial executives who are CFOs, Vice Presidents of Finance, Directors of Finance and Controllers (or the like) are welcome to attend this program for $60. 

Please note that service providers or any executives who are not senior financial executives (CFOs, Vice Presidents of Finance, Controllers, Directors of Finance, etc.) will not be admitted attendance to this event. The CFO Leadership Council reserves the right to decline any registration. 

More Information

For more information about this program or The CFO Leadership Council, please contact Mary Christensen, Marketing Director, Minneapolis/Saint Paul Chapter at

Cancellation Policy

If you would like to cancel your ticket or request a refund, please contact Refunds are available up to 24 hours prior to the program.

CPE Information

 Instructional method: Group-Live
 Recommended CPE Credits: 1.5 CPE credits in Marketing
 Experience Level: Basic
 Prerequisites/advance preparation: None

The CFO Leadership Council is registered with the National Association of State Boards-of-Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors (Sponsor ID 109063). State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website:

Have questions about Managing Your Media Brand by The Minneapolis/St Paul CFO Leadership Council? Contact Events

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When & Where

RSM Offices
801 Nicollet Mall
11th Floor
Minneapolis, MN 55402

Thursday, February 21, 2019 from 7:15 AM to 9:15 AM (CST)

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The CFO Leadership Council is the premier organization for senior financial executives to connect, engage, and empower one another.  With 23 chapters in North America, we offer plenty of opportunities to engage in-person and online.  Attend one near you soon!

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