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Managing small business growth

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BNC National Bank

650 Douglas Dr N

Golden Valley, MN 55422

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As entrepreneurs, we can find many resources on growing a small business or how to market your services. But in the midst of running toward the proverbial light-at-the-end-of-the-success tunnel, have you encountered challenges on how to manage the growth (or lack thereof)?

While we’re all aiming toward growing more, offering more and building more, are we taking care of ourselves and the needs our companies need to make this growth a success? And once we get there, then what?

Join your fellow professionals for a candid talk about the truth around entrepreneurial growth, thought leadership and success. Some of our topics for discussion will include:

  • Building thought leadership and trust while also building a business

  • Why you are still the best person to grow your business

  • Transitions: Expansions, staff increases/decreases, leasing/building, benefits

  • Partnerships to grow your business: When, how and how much work?

  • Best marketing practices on a shoestring budget

Bring your questions—we will spend the last 15 minutes talking about your struggles and how we can help one another. Staffing? Benefits? Transitioning office space? Many of us have gone through those aspects of business; let’s talk about how we’re managing it all.

About the speaker:

Melissa Harrison is CEO and founder of Allee Creative, a strategic content and experiential marketing agency in Maple Grove, MN. She started Allee Creative at the age of 26 with the intention of providing full-scope services for associations, nonprofits and B2B clients who didn’t have the capacity to strategize and execute on their marketing needs. What started as a one-woman shop based heavily in traditional print content and marketing has grown to a full-team agency that supports clients internationally with a holistic approach to marketing.

Melissa brings two decades of experience in marketing strategy, content management, writing, design and business development to the Allee Creative team. As the founder, Melissa provides strategic direction for the agencies growth while also working with clients around the world to execute successful marketing strategies. She wears many hats.

Her accolades include being named a Top 100 Content Marketer (Express Writers and Content Marketing Institute), a Top Young Entrepreneur (Minnesota Business Magazine) and a Mover & Shaker (Star Tribune). She is a four-time recipient of the Hermes Creative Award and an international speaker on content marketing, business strategy, nonprofit management and entrepreneurship. She was named one of 100 women to watch in the U.S. as part of The Inspirational Woman Project and is a graduate of the Small Business Administration’s Emerging Leaders program. Melissa was also inducted into the DeForest Area High School Alumni Hall of Fame for her outstanding achievements in the marketing industry.

Melissa has held leadership positions for a number of other boards in the Twin Cities area including MWMC (Minnesota Women in Marketing and Communications) and Neighborhood Connections. She lives in St. Michael with her husband and four children.

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BNC National Bank

650 Douglas Dr N

Golden Valley, MN 55422

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