Your small nonprofit organization needs public relations and communications efforts to advance its advocacy, drive clients to programs, generate media coverage and attract donors. Press contact, website, newsletter -- these tasks are assigned to YOU because there is no trained colleague or volunteer to handle them.
Learn - and master - the essential things you, as a non-communications specialist, must do to support the organization, while managing the multiple tasks that are the core responsibilities of your job.
In this workshop, participants will:
- Identify key audiences and develop messages that they will care about;
- Determine ways to reach them;
- Assign realistic communications goals to events, programs and advocacy;
- Create and adhere to a calendar;
- Make it easy for colleagues to participate and support communications.
Check-in begins at 9:30.
About the Presenter:
Janet Falk is a Communications professional with more than 20 years experience in-house, at public relations agencies and as a consultant. She manages pro-active media outreach and has secured impactful placement of events in local, national and international print and broadcast media; for example, a listing in The New York Times Weekend Calendar generated a 300% increase in attendees. Janet is a versatile writer who can draft newsletters, speeches, presentations and website copy, as well as marketing literature.
Janet has worked with diverse nonprofits (Staten Island Foundation, Community Resource Exchange, Historic Richmond Town, Roosevelt Island Historical Society, Brooklyn Music School, Mano a Mano, Staten Island Legal Services, Lower East Side Jewish Conservancy, The Blue Card), religious groups (Village Temple, Ohel Ayalah) and membership organizations (Women in Development, 100 Women in Hedge Funds), among others. Janet speaks Spanish and French.