Bruno Beaugrand will open up how the wholesale business is articulated and how to behave in an international environment. The trade show has evolved enormously during the past 10 years. Bruno will share the dos and don'ts of international sales from his perspective and take a peak into the future of wholesale. On this Waffle Wednesday Bruno also tells how small designer brands can make a difference and stay relevant in the giant washing machine of the fashion and lifestyle industry.

Bruno Beaugrand is the co-founder, designer and chairman of the LUMI brand. Previously, Bruno worked as an art director for Tiffany&Co, specifically on “The Tiffany Mark” watch collection and the “Cocktail” watch project. He also worked as a packaging designer and project lead for various other companies including L’Oreal, Pepsi Cola, Kraft Foods, Claussen and Oscar Mayer. Bruno received a master’s degree in product design from Ecole Nationale Superieure des Arts Decoratifs in Paris.

The event will be held in English.