Successful new product development (NPD) involves the art of balancing schedules, resources, and costs to enable products that launch on-time, with desired performance and at the right cost. Inevitably, trade-offs and risks must be made along the way. Companies that manage these trade-offs and risks consistently outperform their competitors.
This panel of industry experts looks at how to identify all the risks in development, and shares their knowledge of the latest emerging risks. The panelists offer a variety of perspectives – ranging from Mechanical and Electrical Design, Product Reliability and Parts Fabrication. Practical issues of how upstream design decisions impact downstream performance, quality and costs will be explored.
- Five tips for risk mitigation
- Managing constraints and trade-offs
- Concurrent engineering and communications
- Emerging risks
- Reliability considerations
Mark Brinkerhoff, President, FusionDesign
Mark Brinkerhoff, PE, is president and part owner of FusionDesign. Mark has obtained eight patents for mechanical devices and systems. Previously, Mr. Brinkerhoff was an engineering and model shop manager at Amdahl Corporation and a manufacturing engineer at Hewlett Packard Company. He has 26 years of experience developing both products and production machines.
Mike Keer, President & CEO, Product Realization Group
Mike Keer has over 20 years of High Technology business leadership experience in both Original Equipment Manufacturer (OEM) and Contract Manufacturing (CM) environments supporting networking, telecom, consumer, medical, and industrial electronics businesses. He has been directly involved in over 30 new high-tech electronic product introductions focused on minimizing investment, accelerating time-to-market, lowering risks, and maximizing profits.
Walt Maclay, President, Voler Systems
Walt Maclay, Mr. Maclay is recognized as a domain expert in Silicon Valley technical consulting associations. He has also been past President of the Professional and Technical Consultants Association (PATCA). He has applied his outstanding leadership to many multidisciplinary teams that have delivered quality electronic devices. Mr. Maclay holds a BSEE degree in Electrical Engineering from Syracuse University.
Barbara Roberts, President & CEO, Wright Engineered Plastics
Barbara has been President and CEO for 14 years. Wright provides injection molding and contract manufacturing services to medical, telecommunications and industrial equipment OEMs. Wright’s customers include Agilent Technologies, JDS Uniphase, Cisco Systems, Calix Networks, Turin Networks, Abbott Laboratories, Novare Surgical, and General Electric.
Mike Silverman, Managing Partner, Ops A La Carte
Mr. Silverman has over 25 years experience in reliability engineering, reliability management and reliability training. Mr. Silverman has consulted for over 500 companies in 90 different industries in most of the United States and 13 countries around the world. Mr. Silverman has a BS degree in Electrical and Computer Engineering from the University of Colorado at Boulder, and is a Certified Reliability Engineer (CRE) through American Society for Quality (ASQ).
Design Engineers and Management, Operations / Manufacturing Engineers and Management, PLM Administrators, and all involved in New Product Introduction of high-tech products.
When & Where
Product Realization Group
Product Realization Group is a consortium of Silicon Valley companies that can take your product from idea to scale.
One source for prototype design and build, cost-reducing insights, and scalable manufacturing. Go to market faster, for less money than do-it-yourself. Get a smoother launch and lower costs by 20%. Our 500 clients include medical device, consumer electronic, and high-technology start ups, SMBs, and large companies such as GoPro, EMC, and Intuitive Surgical.