Managing a PR Crisis in a Digital World
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Managing a PR Crisis in a Digital World

Managing a PR Crisis in a Digital World

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WeWork Promenade

312 Arizona Ave.

Santa Monica, CA 90401

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When the inevitable crisis strikes your company, will you be adequately prepared to deal with it?

Not long ago, having a crisis communication plan meant writing a press release and making someone available to speak with the media after an event occurred. Today, the proliferation of communication channels as well as the sheer number of users empowered to disseminate information easily and quickly, has intensified the complexity of controlling a crisis.

Join Tom Lee for an interactive workshop where he will walk through 451 Marketing’s one-of-a-kind digital strategy to help businesses avoid crisis and the communication protocols necessary to mitigate damage when a crisis cannot be avoided.

Tom Lee is a Senior Partner at 451 Marketing who has handled strategic communications for national consumer brands, professional sports teams, professional service companies, and public agencies. He has been on the front lines of some of the highest-profile crises in New England and beyond, and is devoted to helping companies avoid, manage, and recover from crises. Join Tom for an interactive workshop where he will walk through 451 Marketing’s one-of-a-kind digital strategy to help businesses avoid crisis and the communication protocols necessary to mitigate damage when a crisis cannot be avoided.

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Date and Time

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WeWork Promenade

312 Arizona Ave.

Santa Monica, CA 90401

View Map

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