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Managing a PR Crisis in a Digital World

451 Marketing

Tuesday, December 13, 2016 from 8:30 AM to 10:00 AM (EST)

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Event Details

When the inevitable crisis strikes your company, will you be adequately prepared to deal with it?

Not long ago, having a crisis communication plan meant writing a press release and making someone available to speak with the media after an event occurred. Today, the proliferation of communication channels as well as the sheer number of users empowered to disseminate information easily and quickly, has intensified the complexity of controlling a crisis.

Join Tom Lee for an interactive workshop where he will walk through 451 Marketing’s one-of-a-kind digital strategy to help businesses avoid crisis and the communication protocols necessary to mitigate damage when a crisis cannot be avoided. 

 

    Tom Lee is a Senior Partner at 451 Marketing who has handled strategic communications for national consumer brands, professional sports teams, professional service companies, and public agencies. He has been on the front lines of some of the highest-profile crises in New England and beyond, and is devoted to helping companies avoid, manage, and recover from crises. Join Tom for an interactive workshop where he will walk through 451 Marketing’s one-of-a-kind digital strategy to help businesses avoid crisis and the communication protocols necessary to mitigate damage when a crisis cannot be avoided.   

Have questions about Managing a PR Crisis in a Digital World? Contact 451 Marketing

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When & Where


Revere Hotel Boston Common
200 Stuart Street
Boston, MA 02116

Tuesday, December 13, 2016 from 8:30 AM to 10:00 AM (EST)


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Organizer

451 Marketing

451 is an agency that knows it not about you or us, it’s about THEM…Your customers! By starting with customer insights, our agency provides strategic creative, digital marketing and public relations campaigns that are compelling and engaging. Founded in 2004, 451 is one of the fastest growing independent agencies in the country with three offices and over eighty five full-time staff. Recognized by the international Sabre Awards in 2014 as a finalist for international boutique agency of the year, 451 prides itself and credits its growth to the agency’s motto to always “exceed our clients expectations.” For more information, visit www.451marketing.com.

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Managing a PR Crisis in a Digital World
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