Following the usual rhythm of the exhibition to be a bi-annual event and run under a new name to be more inclusive, the third instalment of the exhibition will again be the largest in South East Asia.
In 2015, the event was a sell-out with all the major players participating, showcasing their latest products and services. A truck convoy ferried the VIP into the venue to open the show while delegates could make use of a varied and thought through fringe program. With regards to the change in name, the organisers said “Following the success of the past event, we are returning with the show in May 2017. Having gathered feedback from the market, we have decided to rename the event to “Malaysia Commercial Vehicle Expo”, or in short “MCVE”. The new name is to reflect a more inclusive approach and orientation of the exhibition. The logo has been amended accordingly and now sports the Asian Trucker colours.”
The event, which at the time of writing has already seen a large amount of space being booked by exhibitors is currently the largest commercial vehicle exhibition in South East Asia. As it is aimed at a very specific audience, exhibitors can expect to make new contracts, foster existing relationships and grow awareness for their brands. In 2015, several brands used the exhibition as a platform to launch their products. Asian Trucker is hoping that this time around there will be more such activities taking place. In addition to these, Asian Trucker is planning to extend certain activities to be held on the Sunday following the expo.
Date and Time
Malaysia International Exhibition & Convention Centre
Ground Floor, Jalan Dulang
Mines Resort City
Seri Kembangan, Selangor 43300