Imagine you’re at a networking event, and meet your ideal client, business partner or employer. Next morning, this person looks you up on LinkedIn to find out more about you. Now ask yourself: would they be impressed with what they see there, or disappointed? In this one-hour workshop, CSI member Carl Friesen will share some practical steps you can take now, towards building a LinkedIn profile that showcases your expertise and knowledge in your field. You’ll learn:
- How LinkedIn Posts can help you spread your ideas to your connections, and further
- The importance of adding visual content to your profile, and how to do it
- Crafting a description and summary that are effective
- How to participate in Groups to learn, and build relationships
Carl Friesen has presented many workshops on LinkedIn and how business professionals can use it to attract clients, search for work, and demonstrate expertise. By the session’s end, you’ll have some practical ideas on how to make your LinkedIn profile more productive for you.
There are many resources for job-seekers and salespeople and how they can use LinkedIn better. This session is for people who have expertise in a specific area, and want to be known for that expertise. It will be an interactive presentation, and by the end you'll have some ideas you can put to work right away to get more from LinkedIn. Note: the presenter is NOT affiliated with LinkedIn -- just a fan, in a geeky sort of way.