Making the Case for Face2Face - High Performance B2B Live Marketing Masterc...

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Manchester Metropolitan University Business School

All Saints Campus


M15 6BH

United Kingdom

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Making the Case for Face2Face - High Performance B2B Live Marketing - A Masterclass on how to grow your business using the power of live face-to-face marketing at conferences, congresses and exhibitions.

In this fast paced digital marketing era, face-to-face live marketing is still king when it comes to engaging new sales prospects and creating long lasting business relationships.

Expo Stars is bringing together leading expert speakers in strategy, team building, communication skills and business growth, who will explain how you can gain more clients, enhance your brand, and engage in high performance B2B live marketing.

10 reasons why you must attend this ground-breaking seminar.

Discover how to:

  • create a winning business growth strategy using live events
  • select the right events for your business to attend
  • clarify and quantify your live marketing objectives
  • maximise and measure your anticipated return on investment from your live marketing event
  • differentiate and enhance your brand
  • calculate what engagement activity you need to deliver your business objectives
  • select, upskill & inspire your team to understand & deliver high-performance face to face engagement
  • gather real-time market intelligence from your industry peers and competitors
  • create a compelling reason for qualified prospects to see you again after the event.
  • extend your impact beyond the show for years to come

Who Should Attend?

  • Trade Show Exhibitors
  • Exhibition Contractors
  • Exhibition Suppliers
  • Exhibition/Event Organisers
  • Trade Associations
  • Business Owners / CEO’s
  • Marketing Directors/Managers
  • Sales Directors/Managers
  • CFO / FD’s.

Agenda: Wednesday 11th October 2017

3.30pm Registration & Networking

4.00 Welcome Message - Lee Ali - MD, Expo Stars Interactive

4.10 Turning encounters into "extraordinary" moments of engagement - Christoph Spiessens, Expert Business Coach/Author

4.30 – Optimising Your Live Marketing Strategy to Grow Your Business – John Blaskey, Business Keynote Speaker and Exhibiting Consultant

5.15 - Break / Networking

5.30 - "One Size Does Not fit all" - How to choose the right people to achieve Live Marketing Success - Ashley Boroda; Performance & Presentation Coach

6.00 - Being Authentic and Impactful at Exhibitions: Use Your F.A.C.E - Penny Haslam - Broadcaster, Speaker, Media Trainer, Visibility Coach

6.20pm – Panel Discussion

6.35pm - Networking Drinks

7.15pm - Close

Speaker Biographies

Lee Ali - MD Expo Stars Interactive

Lee Ali - Founder & Managing Director – Expo Stars Interactive Ltd.

Lee is the Founder & Managing Director of Expo Stars Interactive, a global face-to-face engagement company based in Manchester. A Sales & Marketing specialist with over 25 years field experience and with a deep interest in Business Psychology, Lee has worked extensively in the Communications sector including Telecoms, Mobile, Broadcasting, Online and Live Marketing. For the past 8 years, Lee has supported over 400 international exhibitors across the world, to improve visitor engagement at trade shows and achieve measurable results.

Christoph Spiessens

Christoph Spiessens - Author, Business Coach.

Christoph Spiessens was born in Belgium and has been living in the UK since 2002. He is the author of the holistic personal development book, Life of a Lifetime – Inspiration for Creating Your Extraordinary Life (Business Expert Press, NY). Christoph helps conscious companies dramatically improve employee engagement with his cutting-edge approach to personal development.

John Blaskey

John Blaskey - Business Speaker & Exhibiting Maverick

John’s unique insight – and forty years’ experience – challenge the typical habits of face to face marketing to release accelerated growth for any organisation, conference, and tradeshow organiser.
John inspires and persuades any growth hungry organisation to create sustainable live marketing strategies, differentiate themselves, and measure every aspect of their performance. John’s masterclasses, workshops, keynotes and consulting are all delivered with sharp observation and a dangerous sense of humour.
His counter-intuitive techniques transform typical tradeshow, conference, and congress practices and always deliver guaranteed outcomes. John’s clients include global trade and professional associations, government departments, corporate multinationals and SMEs across every sector and on every continent.

Ashley Boroda

Ashley Boroda - Speaker. Performance and Presentation Coach.

Ashley spent 20 years working in media including: television, radio, theatre and stand-up comedy; as a producer, a writer, a performer and an agent. He has merged his desire to help people speak in public with flair and confidence with his area of expertise, stand-up comedy. Ashley is also qualified coach, an iMA practictioner and specialises in team building and business growth for SME's and Corporates.

Penny Haslam

Penny Haslam - Broadcaster, Speaker, Media Trainer, Visibility Coach

Penny is an award winning inspirational speaker on the subject of visibility and profile.She started out as a secretary at the BBC where she worked her way up to become a senior business journalist and producer for BBC Radio 4. Latterly she was asked to step in front of the camera and microphone to present the business news on BBC Breakfast, the News Channel and BBC Radio 5 Live. Penny has also fronted two Panorama investigations and reported for The One Show.

Penny is a TEDx speaker on the Power of Visibility, and was named the UK’s Speaker of the Year 2016 by her professional association the PSA.As well as keynote speaking, she is in demand as a conference and panel chair, media trainer and visibility coach.

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Manchester Metropolitan University Business School

All Saints Campus


M15 6BH

United Kingdom

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