Making News with Newsletters, Wed., Jan 17th

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CUNY Graduate School of Journalism

219 W. 40th Street

440

New York, NY 10018

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Wed., Jan. 17, 2-5pm- Room 440
Professor Indrani Sen

Email newsletters offer news organizations a prime opportunity to directly reach their audience, extend their brand – and get folks to consume their content. The approaches can be as different as the news organizations themselves: Some newsletters provide straight delivery of top headlines, while others (like The Skimm) take a more conversational approach. Some offer a general news fix, while others personalize news diet by topic. Some – like the Quartzy lifestyle newsletter – speak with a very personal voice. All live or die on smart delivery of information, as well as knowing – and serving – their audience. Join Indrani Sen, the editor behind the Quartzy, and Adam Pasick, Quartz push news editor, for an incisive look at the quickly evolving newsletter landscape. You’ll explore the dos and don’ts of this deceivingly powerful news delivery form, look at how Quartzy comes together and try your hand at putting together an email newsletter.


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CUNY Graduate School of Journalism

219 W. 40th Street

440

New York, NY 10018

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