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Making Money From Social Games with Nicholas Lovell


Friday, July 9, 2010 from 9:30 AM to 5:00 PM (BST)

Making Money From Social Games with Nicholas Lovell

Ticket Information

Type End Quantity
Attendee Ended Free  

Event Details


Vision+Media are hosting an exclusive masterclass – “Making Money From Social Games” with Nicholas Lovell on 9th July 2010.


Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and He is a non-executive director at developer nDreams and writes on a blog on the games industry at He also teaches masterclasses in “How to Make Money From Self-Publishing” ( He is currently working on an MMO, several Facebook games and a comic book.


Here are some details about the masterclass:

Games are evolving from products to services and that changes everything about them. How they are designed, how they are marketed, how they make money. Traditional game developers can thrive in this new order, but only if they understand how to acquire customers, use the game itself to create compulsion loops that drive gamers to come back frequently and know what psychological triggers can drive a gamer to spend money on virtual goods.         


This one day course will cover:

• FARM-ing your customers: By Focusing on Acquisition, Retention, Monetisation, developers can rapidly build successful, profitable games
• The six routes to compliance: Ways to make gamers enjoy building your business and spending money with you
• Case studies: Learn from the successes and – more importantly – the failures of others
• How social games are not just Facebook: Discover alternative routes to market and ways to generate substantial revenue


During the day, delegates will:

• Improve their revenue potential by learning about seven different revenue streams
• Learn how to increase margins through reduced customer acquisition cost and improved virality
• Discover new ways to distribute and make money from their games.


The “Making Money From Social Games” masterclass will be taking place at Studio 2, Parr Street Studios, Liverpool on Friday 9th July 2010.


Places on this masterclass are extremely limited and so places are restricted to no more than 2 per company.

Have questions about Making Money From Social Games with Nicholas Lovell? Contact Vision+Media

When & Where

Studio 2
Parr Street Studios
33-45 Parr Street
L1 4JN Liverpool
United Kingdom

Friday, July 9, 2010 from 9:30 AM to 5:00 PM (BST)

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Vision+Media exists to help grow the digital and creative industry in the North West of England. We do this by delivering projects and programmes that help creative companies and individuals (at all levels) in TV, Radio, PublishingMusicGames, Film and Digital and Creative services. We help productions find locations and staff in the region. And we also support creativity and culture e.g. film festivals and archives.

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