Making Blue Cross a Successful Social Brand

David Murray (@DaveMurr) is the Manager of Social Media for Blue Cross Blue Shield of Michigan. In two years under Dave's leadership, BCBSM's online community has increased by over 1400% and now reaches more than 250,000 Michiganders. The BCBSM blog, AHealthierMichigan.org, has won back to back best blog of the year awards, and maintains an average content participation rate between 25-30%. BCBSM’s AHealthierMichigan Facebook Page is the number one Health and Wellness page in Michigan with a participation rate that is 91% above the healthcare industry average. An advocate for education in digital and social web communications, David founded the Social Media Club Detroit, and has spoken at BlogWorld, unGeeked, and TEDx events. David has also been featured in Wall Street Journal Online, and David Meerman Scott's book, The New Rules of PR and Marketing.

David's talk will illustrate the theme of the series, "The best digital minds telling their story with insights you can use today". We look forward to welcoming you to his talk.

We provide a continental breakfast starting at 8 AM with the talk starting at 8:30. We're done by 9:30 AM. You must register by one week prior to the event. The $5 registration fee confirms your attendance and provides continuing support for the breakfast speaker series.

FAQs

Is my registration/ticket transferrable?

Yes, just forward your confirmation email to the person who will attend in your place.

What is the refund policy?

We are unable to provide refunds for this event.

The name on the registration/ticket doesn't match the attendee. Is that okay?

Yes, just forward your confirmation email to the person attending in your place.