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IAB Ad Lab

116 East 27th Street

8th Floor

New York, NY 10016

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Attribution ultimately affects everything in marketing. Attribution models help marketers work out which touchpoints drove consumers to purchase and ensure they are getting Return on Investment (ROI). Yet attribution has become more complicated with the explosion of mobile and cross device marketing, programmatic, viewability, fraud and more.

Join in the conversation with IAB and its member organizations - including The Washington Post, Google, Dstillery, and many others - as we explore the challenges to achieving better measurement and plan IAB’s 2016 attribution agenda.

*This event is not open to Press.

Date and Time

Location

IAB Ad Lab

116 East 27th Street

8th Floor

New York, NY 10016

View Map

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