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Make an Impact ~ How to Achieve Fundraising Excellence

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The National Press Club

Bloomberg Room

529 14th Street NW

Washington, DC 20045

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Event description


As an ambitious fundraiser, a motivated leader, and perhaps even someone in charge of bringing about innovation and change within your team, you’re invited to learn how to make a measurable impact within your fundraising organization.

A few questions you may have regarding this event:

  1. Will you learn new approaches to fundraising? Yes!
  2. Will you learn how to grow your organization and income significantly? Yes!
  3. Are you skeptical because you already think this may be “more of the same” fundraising “motivation” without clear takeaways you can apply immediately? Maybe …
  4. Did we once feel the same skepticism, prior to attending this Masterclass ourselves? Yes.
  5. Were we wrong and did we come away feeling inspired, with actionable tools we began using within just a few days? Absolutely!

Many fundraising professionals have traveled a long way to hear Alan Clayton’s transformational point of view across Europe. Now, however, you have the opportunity to join Alan in Washington, D.C., and to find out for yourself what so many others have by attending one of these sessions.

This Masterclass is an investment you won’t regret.

Seats are extremely limited so call us directly at 757.636.3400 if you have any hesitations that you’d like to talk over, or if you’d like more details on the agenda.

Whatever you do … please don’t miss out!

Investment: $599.00

Date and Time: Thursday, June 15, 9:00 AM – 5:00 PM

Continental breakfast, including fresh fruit and pastries, will be available when you arrive. A lunch buffet will be included, along with the opportunity to network with fellow attendees, as well as snacks and refreshments throughout the day.

Who Should Attend:

Senior Development and Fundraising Managers, Directors, and Executives who have specific fundraising objectives and budget management responsibilities and who are ready to make a BIG CHANGE.

Seats are limited and early registration is recommended.

Event Description:

If your program is not growing significantly, year over year, then you must change something!

Whether it is the challenge of engaging your audience in a different way than the competition, getting the “buy in” of the entire senior staff and Board, or understanding what your donors’ needs and perceptions are, this Masterclass will transform your approach.

Alan Clayton, an internationally renowned fundraising speaker, leader, and coach, is leading this Masterclass, built directly from the findings of the Great Fundraising Report by eminent fundraising academics Professors Adrian Sargeant and Jen Shang.

This intensive, invitation-only, 8-hour session will guide you and the other participants through the cultures, behaviors, and leadership required to achieve large-scale, sustainable growth in your organizations. You will receive a copy of the Great Fundraising Report, all learning materials from the session, as well as personal coaching with Alan in a small-group setting.

After June 15, you will clearly understand:

  • How others have managed to double and triple their fundraising.
  • How to understand your donors’ needs.
  • How the “Make An Impact” concept can drive your organization’s mission, and vice versa.
  • How to unite organizations behind the scenes and make them proud of their fundraising.
  • How to generate investment in fundraising, and what this investment can achieve.
  • How your leadership and inspiration drives fundraising performance.
  • How to support a continuous learning culture as the secret to innovation and growth.
  • How to find the single proposition that unites and drives your organization.
  • How to make decisions on the brand proposition and messaging that drives great fundraising.
  • How to have a whole-organization fundraising culture.
  • How to get all departments to support fundraising.
  • How to focus your fundraising and stand out in a crowded market.

And a whole lot more…

What Others Have Said:

“Alan Clayton packs more fundraising knowledge and inspiration into a day of training than most. This is a "don’t miss" opportunity. Utilizing concepts from his Masterclass, our organization grew our monthly donor program by 100% in 8 months.”

— Tina Hudgins, International Justice Mission

"There is a reason Alan Clayton teaches a Masterclass. During this four-hour presentation, be prepared to laugh, cry, and learn how to radically alter the fundraising future of your organization."

Kelly Wilson, GlobalGiving

"Some of the local DC attendees seemed surprised that I would travel all the way from South Florida to participate in Alan's mini Masterclass. Actually, that is the short journey. I go all the way to Holland (IFC Conference) to have him inspire me. Alan never disappoints. I always walk away feeling excited to get back to work and start working on our impossible goal. NO COMPROMISE!!"

— Angel Aloma, Food for the Poor

“The information received in the teaching with Alan enabled me to look at fundraising from another perspective. We all receive typical development teachings day after day with various spins on the same old same old. This teaching took us behind typical analysis and practice. It took us to a level of insight, understanding and evidence not readily available in the typical development conference. Kudos for thinking and teaching outside of the box! I would consider exposure to this as essential to everyone who's seen and heard everything else. This is what you need to hear next.”

— Minister Deborah J. Chambers, Central Union Mission

Date and Time


The National Press Club

Bloomberg Room

529 14th Street NW

Washington, DC 20045

View Map

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