$20

Make a Sell Sheet That Pops with Alli Ball

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KitchenTown SF @ The Archery

470 Alabama Street

San Francisco, CA 94110

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Sell sheets can make or break a retail buyer's decision to carry your product line. Although it may seem straightforward, your sell sheet can be the deciding factor. Countless times, sell sheets lack basic information and prevent you as a salesperson from cultivating a seamless sales process. Aside from relevant content, your sell sheet also has to pop.

If you already have a sell sheet that you're using in the market, be sure to bring it to receive constructive feedback from your peers and the instructor in this hands-on workshop. You'll learn everything you need to know to write and design a tool that works — AND if you don't even know what a sell sheet is, then this workshop is definitely for you!

In this two-hour workshop, we'll cover:

  • How and when to use your sell sheet when pitching to buyers
  • What information to include on your sell sheet,
  • How to ensure your sell sheet is eye-catching and effective in gaining wholesale accounts


Introducing Alli
Prior to launching her business, Allison Ball Consulting, Alli worked for the Bi-Rite Family of Businesses. She was instrumental in sourcing products and developing grocery staff for years at Bi-Rite Market on 18th Street. Later, she worked as the of Head of Grocery and Store Manager at Bi-Rite Divisadero.

Since Bi-Rite Market, she has successfully opened several retail locations and works with a variety of food business clients as they venture into retail. She consults with food producers, assisting them with business planning, product development and launch, and building wholesale accounts, along with teaching classes on creating successful food businesses.

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Date and Time

Location

KitchenTown SF @ The Archery

470 Alabama Street

San Francisco, CA 94110

View Map

Refund Policy

No Refunds

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