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"MADTECH! Performance Marketing" Sponsored by Kenshoo

Digital DUMBO

Thursday, October 26, 2017 from 6:30 PM to 9:30 PM (EDT)

"MADTECH! Performance Marketing" Sponsored by Kenshoo

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ticket 2d 21h 15m $15.00 $1.82
Last Call Ticket Not Started $30.00 $2.64
Staffing Executives 2d 21h 15m $50.00 $3.74

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Event Details

We’re back from our summer hiatus with a brand new event series, MADTECH! exploring all things marketing & ad-tech.

To kick things off we’ll be diving deep into the world of performance marketing to take a look at how some of the world’s most notable brands are using data to inform their media campaigns, their conversion funnels, and their messaging to drive revenue.

You’ll hear from Kenshoo, a digital marketing technology that powers search, social, and e-commerce campaigns, the agency team from Google, & others.

Before and after the panel we’ll have drinks, music & plenty of time to meet NYC’s smartest marketers.

SPEAKERS:


Chris "Coz" Costello

Senior Director of Marketing Research Kenshoo

Kenshoo

Chris is the Senior Director of Marketing Research at Kenshoo. He leads the planning and execution of a research agenda that delivers marketing value and thought leadership. Prior to joining the Kenshoo team, he worked for Havas Media, Performics, RollingStone.com, and SPSS.

Ben Royce

Head of Performance Data Science for Global Agencies Google

Kenshoo

Ben Royce is the Head of Performance Data Science for Global Agencies at Google and helps them develop new products using AI and data science. Previously he was the SVP Search & Data Science at Publicis Worldwide where he invented a number of category insight tools using natural language processing and machine learning . He guest lecturers at Columbia University on AI and business analytics.

He did his undergraduate degree at the University of Wisconsin, and obtained his masters degree from Columbia University in Information & Knowledge Strategy. He lives in New York City.

Bryan Davis

Senior Manager, Audience Development The New York Times

NYTimes

Bryan is the Senior Manager of Audience Marketing at The New York Times. His team connects readers with products and experiences that make the Times an essential part of every day. He also oversees marketing for NYT apps, which expand the reach and relevancy of the Times to new mobile audiences. In his spare time, Bryan travels around New York City in search of the perfect pizza.

The Venue - Prolific Interactive

The Venue

Event Sponsored By...

Kenshoo Logo

Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media.

Drinks By...

Sixpoint

Event Organized By...

Digital DUMBO produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives.

Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media and technology companies. We've since hosted events in some of the world's most innovative cities.

With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.

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Have questions about "MADTECH! Performance Marketing" Sponsored by Kenshoo? Contact Digital DUMBO

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When & Where


Prolific Interactive
77 Sands Street
10th Floor
Brooklyn, New York 11201

Thursday, October 26, 2017 from 6:30 PM to 9:30 PM (EDT)


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Organizer

Digital DUMBO

Digital DUMBO produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives.

Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media and technology companies. We've since expanded to hosting events in some of the world's most innovative cities.

With over 16,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.

 

Sign-up to be notified once events go live at digitaldumbo.com

  Contact the Organizer
"MADTECH! Performance Marketing" Sponsored by Kenshoo
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