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Mad*Pow Webinar: Optimization is a Design Tool - How to Improve Performance for User Satisfaction, Profit and Sustainability

Mad*Pow & The Action Mill

Tuesday, June 25, 2013 from 1:00 PM to 2:00 PM (EDT)

Mad*Pow Webinar: Optimization is a Design Tool - How...

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Mad*Pow Webinar: Optimization is a Design Tool - How to Improve

Performance for User Satisfaction, Profit & Sustainability

By: James Christie, Senior Experience Designer at Mad*Pow

 


Date: June 25th, 2013
Time: 1:00-2:00PM EDT
Dial-in Information: Available on the confirmation page when registration is complete



About the Event:


Websites have become data hogs. The average web page size is well over a megabyte, which results in slow-loading & unwieldy web experiences. Large, slow sites equal a less usable experience, unsatisfied customers, higher cellular bills, and a larger environmental footprint. Conversely, there is a wealth of recent evidence showing how even minor page speed gains result in measurable improvements to conversion and ROI. Optimization is a good thing, but is often left to the end of the project where it becomes a damage limitation exercise.

In a recent blog post, James described some simple techniques to tweak performance and speed up your sites. In this webinar we'll go further, by looking at how to keep optimizing at all stages of a project. Firstly, we'll show how many common interface elements (from sharing buttons to image carousels) can introduce unintended negative consequences. Then we'll show how aesthetic choices can influence site speed. Thirdly, we'll demonstrate how some simple code-planning techniques can lead to dramatic size and speed savings. We'll go on to look at the surprising link between web page bloat and sustainability issues. And lastly we'll share some tips on how to fold optimization into regular design processes. 


About James Christie

James is passionate about creating excellent and accessible experiences, built on research, customer participation and iterative design. James loves to work directly with clients - sketch pad in hand - ready to collaborate on new ideas and perspectives. 

James combines his earlier front -end coding, server management, SEO and video publishing skills with his true passion of experience design, including requirements analysis, prototyping, design strategy and psychology.

Prior to Mad*Pow, James was a User Centred Design consultant for Pearson, the world's biggest educational publisher, where he designed software tools for teachers and students and worked on ecommerce systems and intranets. 

James holds a BA from the University of Cambridge. He has been an active organizer in Oxford's burgeoning UX scene. 

Have questions about Mad*Pow Webinar: Optimization is a Design Tool - How to Improve Performance for User Satisfaction, Profit and Sustainability ? Contact Mad*Pow & The Action Mill

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Organizer

Mad*Pow & The Action Mill

Mad*Pow is a design agency that improves the experiences people have with technology, organizations and each other. Using human-centered design, Mad*Pow creates strong multi-channel experience strategies, intuitive digital experiences and streamlined processes for its clients. Founded in 2000, Mad*Pow has partnered with industry leaders including Cigna, ESPN, Pearson, adidas, John Hancock, Microsoft and Google. Mad*Pow has received honors for design excellence by the Webby Awards and the W3C and was recognized by Inc. as one of America’s fastest growing companies. The company has offices in Boston, Portsmouth, NH and Louisville.

 

The Action Mill is a human-centered design firm that works with organizations to improve communication and decision-making about late life and end-of-life care. We offer services to organizations with staff that deal with end-of-life issues.

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