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Mad*Pow Webinar: Leveraging Digital Marketing Channels

Mad*Pow & The Action Mill

Tuesday, July 30, 2013 from 1:00 PM to 2:00 PM (EDT)

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Mad*Pow Webinar: Leveraging Digital Marketing Channels Ended Free  

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Event Details

Mad*Pow Webinar: Leveraging Digital Marketing Channels - Search, Social Media & Paid Placements

By: Jon Mackin, Digital Marketing Director, Mad*Pow


Date: Tuesaday, July 30, 2013

Time: 1:00 to 2:00 PM EDT

Dial-in information: Available on the confirmation page when registration is complete.


About Event

Want to expand your brand’s visibility in the digital realm but don’t know which digital marketing channel is right for your business?  Don’t have a large marketing budget to spend on a new activation or a large staff to manage multiple campaigns but still want to gain new visits to your website?  Let Mad*Pow’s Digital Marketing Director detail the advantages and disadvantages of the different digital marketing channels you can use. He will cover the digital channel options available to your business as well as the metrics to focus on for each of the channels.

The following channels will be discussed:


  • Search Overview
  • Website SEO
  • Blog SEO
  • SEO for Social Media
  • Search Metrics

 Social Media

  • Overview of Social Media
  • Facebook
  • Twitter
  • LinkedIn
  • You Tube
  • Social Media Metrics

Paid Placements

  • Overview of Paid Placements
  • Google AdWords
  • Display Ads
  • Retargeting
  • Social Media Ads
  • Paid Metrics

About Jon

Jon Mackin is Mad*Pow’s Digital Marketing Director, who has been with the company for over three years helping clients navigate the digital marketing waters. He helps Mad*Pow’s clients develop and deploy digital strategies created to reach their business goals using the various digital channels.  In his eight years of digital strategy work, he has managed accounts ranging from high profile automotive manufacturing, large grocery chains, top tier financial companies, to small local businesses.  His extensive knowledge of the various digital marketing channels has proven to be highly beneficial to our clients reaching their business goals.



Where can I contact the organizer with any questions?

Please contact Courtney Parkinson at if you have any questions.


Have questions about Mad*Pow Webinar: Leveraging Digital Marketing Channels? Contact Mad*Pow & The Action Mill



Mad*Pow & The Action Mill

Mad*Pow is a design agency that improves the experiences people have with technology, organizations and each other. Using human-centered design, Mad*Pow creates strong multi-channel experience strategies, intuitive digital experiences and streamlined processes for its clients. Founded in 2000, Mad*Pow has partnered with industry leaders including Cigna, ESPN, Pearson, adidas, John Hancock, Microsoft and Google. Mad*Pow has received honors for design excellence by the Webby Awards and the W3C and was recognized by Inc. as one of America’s fastest growing companies. The company has offices in Boston, Portsmouth, NH and Louisville.


The Action Mill is a human-centered design firm that works with organizations to improve communication and decision-making about late life and end-of-life care. We offer services to organizations with staff that deal with end-of-life issues.

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