Join Us on Saturday, February 1 on Madison Avenue for a Unique Celebration with the World's Finest Retailers to Ring in Lunar New Year

The 5th Annual Madison Avenue Lunar New Year event will kick-off on Saturday, February 1. Madison Avenue Business Improvement District will celebrate the Year of the Rat with a centuries-old tradition by installing a wishing tree on Madison Avenue. Since ancient times, hanging wishes on trees for the New Year is synonymous with luck and good fortune, and is believed to encourage dreams to come true.

Upon placing a red ribbon on the tree, each person will be given a “passport” that they can present to five participating businesses to qualify for their red envelope gift. No purchase required. Each red envelope will contain a gift and/or gift certificate from a participating retailer. One lucky winner shall receive a red envelope containing a $488 cash prize.

Event: 5th Annual Lunar New Year Shopping Celebration on Madison Avenue

Date and Time: February 1 (Saturday), Noon to 4 pm (you can join at any time)

Location: Please start at Madison Avenue's Wishing Tree, located at 710 Madison Avenue, between East 63 and 64 Street.

Event Format: You will place a good luck ribbon at the Wishing Tree outside 710 Madison Avenue and then receive an event “passport” and event map. You can pick any 5 participating stores to visit to collect stamps for your passport. Then you can take the passport to the redemption center at our Wishing Tree to try your luck for a raffle cash prize and receive a red envelope featuring gift certificates from participating Madison Avenue retailers. No purchase is required.

RSVP: Please register your spot (you can bring up to 10 guests) through the Eventbrite link. You can also receive the latest event update via the event Facebook page (Lunar New Year Shopping Celebration on Madison Avenue), or the events page of the Madison Avenue BID website (please click here).

Participating Madison Avenue retailers include:

Alexandre Birman, 957 Madison Avenue: For each pair of full price shoes purchased ($500 minimum purchase), clients will receive a free pair of our newest icon, the clarita Jelly, in red!

Alice + Olivia, 755 Madison Avenue : Present your event program guide and enjoy 20% off all full price product, a complimentary bouquet from the Luck Flower Bar, and the chance to win an Alice + Olivia gift card.

Atelier Cologne, 950 Madison Avenue: Chinese New Year - Limited Edition Santal Carmin Gift Set, $300 (value of $475). Includes Limited Edition 100 ML Bottle of Santal Carmin, 30 ML Travel Spray & Personalized Leather Case.

Baahng Gallery, 790 Madison Avenue, 5th Floor: We are happy to offer free gifts: Two (2) art works value at $75 each; Five (5) hard copy artist’s catalogues value at $40 each. This offer is for first come first served basis and per family. Baahng Gallery will be open noon to 6pm.

Bally, 689 Madison Avenue: Experience the Celestine Shoulder Bag: $1,195 and Lucycle Shoulder Bag: $1,350

Bonpoint, 805 Madison Avenue: Offering a special pouch as a gift with purchase.

Davide Cenci, 1015 Madison Avenue: Davide Cenci Fragrance: 50% off; Davide Cenci Fragrance 1926: 50% off; Extra 10% off all sale merchandise; 10% off new spring collection.

Etro, 720 Madison Avenue

Frette, 799 Madison Avenue: Featuring The Lunar New Year Boudoir Sham: custom embroidered with the Chinese character for fortune, available in festive red or gold. Limited quantities available. With every Frette in-store purchase, receive a lucky fortune "Hongbao" for a chance to win a $888 Frette Shopping Experience through February 8, 2020.

Giorgio Armani, 760 Madison Avenue

Graff Diamonds, 710 Madison Avenue

Kate Spade New York, 789 Madison Avenue: Featuring the Kate Spade New York x Tom & Jerry Collection in honor of the Lunar New Year.

Lafayette 148, 956 Madison Avenue: Lafayette 148 is offering a special gift with purchase during the day of the event. Featuring an Adjustable Pave Encrusted Lancet Necklace for $298.

Marc Jacobs Madison, 655 Madison Avenue: Featuring limited edition Year of the Rat handbags and leather goods.

Mark Cross, 667 Madison Avenue

Molton Brown, 635 Madison Avenue

Montblanc, 600 Madison Avenue: Enjoy a gift with in-store purchase over $500, through February 15, 2020.

Morgenthal Frederics, 680, 944 and 1155 Madison Avenue

NARS Cosmetics, 971 Madison Avenue

Paul Morelli, 895 Madison Avenue: Featuring their ruby Stellanise collection.

Sergio Rossi, 678 Madison Avenue: Sergio Rossi celebrates the Chinese New Year, Year of the Rat, by restyling two best-selling styles of SR ICONA. Our super sparkling and special glitter has been given a red touch to wish good fortune and joy for the year to come. As per tradition the lining is characterized with a special pattern recalling this Chinese year zodiac animal, the rat. The limited edition SR ICONA pump and slingback are priced at $930.

Wolford, 619 and 997 Madison Avenue: Receive 10% off Chinese New Year socks and tights.

Guests will enjoy warm hospitality at participating stores, including special programming, refreshments, personalized styling, cultural entertainment, special displays and exclusive special offers.

While supplies last, not redeemable with other offers. Offers are subject to change without notice.

Dress Code (optional): festive and red!

We gratefully acknowledge the support of our partner organizations, including:

Ascend

Asian American and Asian Research Institute

Asian American Bar Association of New York (AABANY)

Asian American Business Development Center (AABDC)

Asian Family Office Alliance (AFOA)

Asians in New York

China Institute

College Student Service Center (CSSC)

Forest Hills Asian Association (FHAA)

Harvard Asian American Alumni Alliance (H4A)

International Chamber Orchestra of America (ICOA

Supchina

The Asian Association of Alternative Investment Professionals (AAAIP)

The Chinese Chamber of Commerce of New York

The Lam Group

And our BID Partners:

Chinatown Partnership

East Midtown Partnership

Grand Central Partnership