Join Us on Saturday, February 1 on Madison Avenue for a Unique Celebration with the World's Finest Retailers to Ring in Lunar New Year

The 5th Annual Madison Avenue Lunar New Year event will kick-off on Saturday, February 1. Madison Avenue Business Improvement District will celebrate the Year of the Rat with a centuries-old tradition by installing a wishing tree on Madison Avenue. Since ancient times, hanging wishes on trees for the New Year is synonymous with luck and good fortune, and is believed to encourage dreams to come true.

Upon placing a red ribbon on the tree, each person will be given a “passport” that they can present to five participating businesses to qualify for their red envelope gift. No purchase required. Each red envelope will contain a gift and/or gift certificate from a participating retailer. One lucky winner shall receive a red envelope containing a $488 cash prize.

Event: 5th Annual Lunar New Year Shopping Celebration on Madison Avenue

Date and Time: February 1 (Saturday), Noon to 4 pm (you can join at any time)

Location: Please start at Madison Avenue's Wishing Tree, located at 710 Madison Avenue, between East 63 and 64 Street.

Event Format: You will place a good luck ribbon at the Wishing Tree outside 710 Madison Avenue and then receive an event “passport” and event map. You can pick any 5 participating stores to visit to collect stamps for your passport. Then you can take the passport to the redemption center at our Wishing Tree to try your luck for a raffle cash prize and receive a red envelope featuring gift certificates from participating Madison Avenue retailers. No purchase is required.

RSVP: Please register your spot (you can bring up to 10 guests) through the Eventbrite link. You can also receive the latest event update via the event Facebook page (Lunar New Year Shopping Celebration on Madison Avenue), or the events page of the Madison Avenue BID website (please click here).

Participating Madison Avenue retailers include (list in formation):

Alexandre Birman, 957 Madison Avenue

Alice + Olivia, 755 Madison Avenue

Atelier Cologne, 950 Madison Avenue

Bally, 689 Madison Avenue

Bonpoint, 805 Madison Avenue

Davide Cenci, 1015 Madison Avenue

Etro, 720 Madison Avenue

Frette, 799 Madison Avenue

Giorgio Armani, 760 Madison Avenue

Graff Diamonds, 710 Madison Avenue

Kate Spade New York, 789 Madison Avenue

Lafayette 148, 956 Madison Avenue

Marc Jacobs Madison, 655 Madison Avenue

Mark Cross, 667 Madison Avenue

Molton Brown, 635 Madison Avenue

Montblanc, 600 Madison Avenue

Morgenthal Frederics, 680, 944 and 1155 Madison Avenue

NARS Cosmetics, 971 Madison Avenue

Paul Morelli, 895 Madison Avenue

Sergio Rossi, 678 Madison Avenue

Wolford, 619 and 997 Madison Avenue

Guests will enjoy warm hospitality at participating stores, including special programming, refreshments, personalized styling, cultural entertainment, special displays and exclusive special offers.

We gratefully acknowledge the support of our partner organizations, including:

Asian American and Asian Research Institute

American Bar Association of New York (AABANY)

Asian American Business Development Center (AABDC)

Asian Family Office Alliance (AFOA)

Asians in New York

China Institute

College Student Service Center (CSSC)

Forest Hills Asian Association (FHAA)

Harvard Asian American Alumni Alliance (H4A)

International Chamber Orchestra of America (ICOA

Supchina

The Asian Association of Alternative Investment Professionals (AAAIP)

The Chinese Chamber of Commerce of New York

The Lam Group

And our BID Partners:

Chinatown Partnership

East Midtown Partnership

Grand Central Partnership