Learn how to measure the success of their website.
Clarify the key elements to client attraction.
Dissect the Systems View of Marketing and how everything fits together.
Promote an engaging therapy practice that interacts where clients naturally exist online.
Leave with action plans and decisions that can be implemented within one week.
Date: Saturday, November 8th, 2014
8:30am - Registration
9:00am - Marketing as a part of the larger web system
10:00am - Evaluating your web presence
11:00 am - Break
11:15am - 12:30pm - Analyzing your web data to make strategic business decisions
1:30-2:30pm - Search Engine Optimization, Client Attraction, and Creating Passive Income
About the Presenter:
Elizabeth Doherty Thomas, MS, LAMFT, is a nationally respected marketing
consultant with proven success of a large national therapy website that helped connect thousands of clients with therapists in their area. She is the daughter of internationally respected MFT, Bill Doherty, and together they are launching two of his legacy projects internationally. Elizabeth believes that the entire therapy field can be enhanced if all therapists had more marketing knowledge and is inspired to help as many therapists figure out how to talk passionately, professionally and attract not just motivated clients but those hesitant about therapy.
Fees: $89 - Early bird, until September 15
$99 - regular
$109 - at the door
$50 - student price (25 available)
Parking fees are not included in the registration fee. Please bring your own lunch or make arrangements to eat nearby.
CEUs: 5 CEUs for attending the entire conference. Continuing education credits are Category A as approved by the Maryland Board of Professional Counselors (covering MFTs, LCPCs, and A&Ds). If you are with another board, we advise you to call your state licensing board and inquire if they will accept CEUs offered by our conference sponsors, MAD-AAMFT.
Location: School of Public Health (Building 255), Room 1312, University of Maryland, College Park, MD 20742
Parking: Metered parking in available in front of the School of Public Health (SPH). Parking fees are not included in the registration fee. Please see here for further parking options at SPH: http://sph.umd.edu/about/visit/directions.cfm.
Registration: Register online through eventbrite. Please contact MAD's Administrative Coordinator, Leslie Gunderson if you have questions: firstname.lastname@example.org. On-site registration available on conference day if you miss the online deadline.