San Francisco, California
London, United Kingdom
About this Session:
Executive Creative Director
The Yaffe Group
If you are using social media to advance your brand or yourself, there are two things you can use to give yourself an unfair advantage over your competition: your creativity and your agility. The social space gets more crowded every day. Channels like Facebook find more ways to disconnect you from your community continuously. And everybody has the same basic set of tools to work with. The best way to make your social stand out in this fast-growing world is with creativity and agility. Anyone can do it. It just takes the right frame of mind and work.
Creativity: What can you do that’s different from everyone in your niche? Figuring that out requires creative thinking. Not just in the words and graphics and content you create, but also in your strategies, your use of the various channels, the mix of them you use, your brand voice. Creative thinking in everything you do will set you apart.
Agility: Fast response is expected in social media, delivering beyond expectations is what gets you noticed. And it’s not just responding to your community quickly. It’s also responding to what’s going on in the world around you quickly. And being able to change what you’re doing quickly when it’s not working or when a better opportunity comes along.
Combine the two concepts in your social media endeavors and you have a winning combination. In this presentation, we will discuss some of the different ways you can be creative and agile in your social media planning and implementation. And you’ll learn some simple things you can do to make your social media efforts shine with more creativity and agility.
When & Where
Social Media Club Detroit
Social Media Club Detroit brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, filmmakers, teachers, students, tool makers, and other interested collaborators from southeast Michigan.
We are the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit.
SMC - Detroit's primary mission is to connect the active hubs and professionals in our area while also helping promote social media literacy, technologies, and encourage ethical behavior and share best practices.
Detroit is hungry and ready for change!
Monthly meetings will consist of topics discussion, presentations, panels or featured speakers.
Contact us at firstname.lastname@example.org