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Machine Learning Workshop: User Growth & Retention

Galvanize San Francisco SoMa

Saturday, April 26, 2014 at 9:00 AM - Sunday, April 27, 2014 at 4:30 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
1 Ticket for 2-Day Workshop: Spring SALE Ended $495.00 $13.37
1 Ticket for 2-Day Workshop Ended $995.00 $19.95

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Event Details

Machine Learning Workshop: Customer and User Growth

Spring SALE: Tickets for this event are 50% off! 

  • April 26 & 27 from 9-4:30pm
  • Intermediate Level
  • Workstations provided

About the Workshop

Potential users and customers are out there waiting for you to convert them to warm leads, but it's tricky to figure out the best way to identify them with few resources.

In growth, marketing, and analytics, you're sitting on great data about your users and customers that can help you solve these problems. You're probably using Google Analytics, Mixpanel, and/or Optimizely, but there's more you can do.

In this hands-on workshop, we'll show you how to work deeply with your own data about site visitors, registered users, and customers. You'll leave understanding what data is most important to your business and how to use it to build value for your company.


What you'll do (with our help!):

  • Turn observations about users into actionable metrics to drive business deicions
  • Learn which observations and metrics about users are most important 
  • Work with a data set to measure customer churn, forecast sales, and optimize funnels
  • Utilize more advanced data analysis tools with machine learning algorithms in Python's scikit-learn
  • Take back tactics to apply in your current position

We'll work with a data set about a prepared meals company called ReadyChef. Working with data from traffic on the site, our instructors will take you through understanding the value of traffic from various referrals, and predicting the likelihood that users will convert, churn, or remain given that they come from a particular source.


About the Instructors

The workshop will be taught by Adam Gibson with Ryan Orban and Jonathan Dinu. Adam is the co-founder of machine learning startup and an Instructor at Zipfian Academy. Ryan Orban and Jonathan Dinu are co-founders of Zipfian Academy.


Workshops at Zipfian Academy

This is part of Zipfian Academy's spring workshop series. We offer small-group training in data science, analytics, machine learning with Python, statistics, SQL and visualization. We're best known for our 12-week immersive data science program, which trains quantitative people into data science roles at companies like Facebook, Tesla Motors,, and data-driven startups.


PS. Save $10 off the Sale Price

We're also selling tickets on our website. Avoid the $10 Eventbrite fee buy purchasing directly from us at


Zipfian Academy is a school teaching data science through an immersive 12-week course. The program helps students develop the mindset and technical skills they need to launch a data science career. Students receive access to a world-class network of data science experts, personalized instruction featuring hands-on projects, a collaborative learning space in San Francisco, and exclusive recruiting events with top-tier technology companies.

Have questions about Machine Learning Workshop: User Growth & Retention? Contact Galvanize San Francisco SoMa

When & Where

Zipfian Academy
452 Shotwell St.
San Francisco, CA 94110

Saturday, April 26, 2014 at 9:00 AM - Sunday, April 27, 2014 at 4:30 PM (PDT)

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Galvanize San Francisco SoMa

Galvanize is the premiere dynamic learning community for technology.  To learn more about us, please visit

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