MA Lunchtime Lectures: Fall 2018

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Sotheby's Institute of Art

570 Lexington Avenue

6th Floor

New York, NY 10022

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MA LUNCHTIME LECTURES: FALL 2018

Lunchtime Lectures are an opportunity for members of the Sotheby’s Institute of Art community to speak about a variety of topics in the art world. Feel free to bring your lunch!

For your online RSVP, use the "REGISTER" button to select all of the lectures you'd like to attend.


WEDNESDAY, SEPTEMBER 12TH

12:15-1:00pm, LEX 1

Cultivating Art World Relationships

Presenter: Christine Kuan, CEO, Sotheby's Institute of Art & Director, Sotheby’s Institute of Art-New York

As anyone will tell you, the art world is still a business of relationships. Artists, galleries, art fairs, auctions, museums, and dealers prefer to work with people they know and people they like to work with. This lunchtime talk will cover actual examples of working at Artsy, The Metropolitan Museum of Art, Oxford University Press, The Andrew W. Mellon Foundation Artstor project and others. We will also share and discuss tips about how to cultivate relationships so that you can excel in your art world career as well.


WEDNESDAY, SEPTEMBER 26TH

12:00-2:00pm, LEX 1

Blockchain Technology and its Applications in the Art World

ART + TECH with Artsy Engineers

Presenter: Daniel Doubrovkine (aka dB), CTO, Artsy

This lecture will begin by deep diving into blockchain technology with simple, step-by-step explanations of the blockchain, Bitcoin, Etherium, smart contacts and NFTs. It will be followed by an overview of existing and theoretical applications in the art world and a survey of ongoing projects and companies. We will also touch on how artists are using blockchain as a medium and demystify crypto punks and crypto kitties.


WEDNESDAY, OCTOBER 3RD

12:00-1:30pm, LEX 1

The State and History for Online Art Commerce

ART + TECH with Artsy Engineers

Presenter: Devang Thakkar, Head of Auctions, Artsy

In this class we go on a journey of how buying art online has evolved with time. We look at the dot-com boom and bust and follow the journey from Artnet to Amazon. We look at the different business models from partnerships to disruption that have been deployed by both - existing art market players (e.g. auction houses, galleries and fairs) to new-age players (e.g. paddle8 and artsy) and how things have fared over the years. Finally we look at the full picture from the point of view of an art buyer and see what the present and future opportunities look like.


WEDNESDAY, OCTOBER 10TH

12:15-1:00pm, LEX 1

The Art Fair Experience: The SIA alum/3rd semester view from the floor and gallery

Presenter: Elizabeth Pergam & guests

What better way to prepare for visiting art fairs this semester than to hear about the experience of organizing and working at them from SIA alumnae and current students? While most fairs take place over just a few days, planning these events takes place year-round. While the press covers the openings, the high profile visitors, and the headline-grabbing sales, there are many more aspects of these intensive days and evenings—whether it is vetting the objects, organizing guest speakers, moving art and installing a booth. This lunchtime event is meant to give students a behind-the-scenes peak into what to expect from TEFAF-NY, Art Basel, The Armory Show, and many others


WEDNESDAY, OCTOBER 17TH

12:00-1:30pm, LEX 1

Online Auctions Strategy- The Artsy Journey

ART + TECH with Artsy Engineers

Presenter: Devang Thakkar, Head of Auctions, Artsy

In this class, we will explore the evolution of Artsy auctions and the strategy we have deployed over the last four years to become the platform of choice for auction houses. We will look at how Artsy started with eBay-style pure English auctions (where the highest bidder online wins and pays the highest price) for our art institutions and benefit auctions, followed by the build out and scale of our live auction and consignment offerings that form the basis of our two-sided marketplace. Finally, we will survey the state of the union and Artsy's plans forward.


WEDNESDAY, OCTOBER 31ST

12:15-1:00pm, LEX 1

The Science of Selling Art: Reaching 21st Century Audiences at Sotheby’s

Presenter: David Goodman, CMO and Global Head of Digital Media and Ecommerce, Sotheby’s

Like every industry, the selling of art and luxury objects is becoming increasingly sophisticated with the tools and services used to identify and engage potential buyers while maintaining a relationship with existing clients. David Goodman, Sotheby’s CMO and Global Head of Digital Media and Ecommerce will explore a variety of ways that insight, technology, content, advertising and creative campaigns impact and drive a global growth strategy. Additionally, Goodman will look at other creative driven industries to identify best in class examples, industry trends and data driven approaches in order to stay connected with art lovers worldwide.


WEDNESDAY, NOVEMBER 7TH

12:15-1:00pm, LEX 1

That Old Thing, Art: From Studio to Post-Studio

Presenter: Melanie Marino

How is art made today? This lecture will track the shift in artistic production from artisanal practice within the singular, physical space of the artist’s studio to post-studio art in multiple and open sites. In the 1960s and ’70s, Conceptual art, site-specific art, and institutional critique moved art’s emphasis from the creative authorship preserved by the studio’s enclosed environment to discourse-oriented work. We will explore the consequences of that transformation today when art objects are produced alongside “project work” and “research-based art.





Date and Time

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Sotheby's Institute of Art

570 Lexington Avenue

6th Floor

New York, NY 10022

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