Lyfe of Y Mastermind 201: Storytellers (7 Weeks)

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“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin

As humans, we’re programmed to enjoy a good story. We like to feel emotionally connected to products, causes, and other humans. To be an effective business leader in today's fast-paced environment, you must understand how to grab a consumer's attention, speak to their heart, and encourage action. The best companies in the world do this through the art of storytelling.

"Mastermind 201: Storytellers" will help you connect with yourself so you can communicate clearly, concisely, and creatively with your target audience.

Joe Walker, founder of Lyfe of Y and a certified business coach, is back with his seven-week Mastermind course on storytelling. A Mastermind course is a facilitated discussion in a small group setting. We'll meet once a week to discuss the material in an assigned book as well as supplemental material written and prepared by Joe. These virtual classes allow you to attend from the comfort of your home, office, or favorite coffee shop. You learn core concepts from the reading, talk about application during the group discussion, and practice weekly with Joe's prepared "Lyfe Work". You will laugh, some will cry, everyone will grow.

Specifically, you'll learn how to communicate with openness and sincerity, entertain, and offer direction and hope. We'll examine key storytelling concepts; such as, dramatic arc, use of drama and humor, and storytelling over social media. If you're ready to work, I'm ready to show you the way.

A generous portion of Lyfe of Y's proceeds is directed to Pencils of Promise, a for-purpose, non-profit organization building schools in underserved communities around the world. In the last year, Lyfe of Y raised money to build schools in Guatemala and Laos. While we grow together through Masterminds, we're providing growth opportunities for kids around the globe.

Space is limited ... reserve your spot today!

Please e-mail Joe at with any questions.


Is this course good for any industry?

Yes! The concepts discussed in this course apply across a broad spectrum of industries. In the past, we've had dentists, IT professionals, PR managers, MLM leaders and other entrepreneurs, lawyers, and more.

How often do we meet?

We meet virtually, using the Zoom application, once a week. The sessions are one hour in length. The course runs 7-weeks.

How many people are in a group?

The maximum size per Mastermind 201 group is 25 people.

Is my registration fee or ticket transferrable?

Yes. While refunds will not be issued, your reserved spot is fully transferable.

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