€134.12 – €191.09

Luxury Marketing Innovation Summit - in cooperation with CCI de Paris Île-D...

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Chambre de Commerce et d’Industrie de Paris

2 Place de la Bourse

75002 Paris

France

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Finding Success At The Age of Empowered Consumer:
Cross-Channel Brand Management and Digital Transformation At The Heart Of Marketing Effectiveness

AGENDA

8:30 - 9:00 - Registration and Coffee

09:00 - 09:10 - Opening Remarks
Claire Domergue, Luxus Plus, Editor In Chief

09:10 - 09:25- Opening Remarks
THE AGE OF DIGITALLY EMPOWERED CONSUMER
Katia Kachan, Creative Tech Innovation, Consultant

09:25 - 09:45 - Fire-side Chat
DATA AT THE SERVICE OF CREATIVITY
Stanislas de Quercize, BARNES Intl, Advisory Board Director
Jonathan Siboni, Luxurynsight, CEO

09:45 - 10:00 - Fire-side Chat
CHALLENGES OF MARKETING TO ASIAN CONSUMERS IN THE DIGITAL AGE THE FUTURE OF CUSTOMER EXPERIENCE IN ASIA
Daniel Mayran, Managing Director Travel Retail in Asia & CEO of LBI, Luxury Business Institute Laurent de Rougemont, Davidoff, Managing Director Claire Domergue, Luxus Plus, Editor In Chief

10:00 - 10:45 - Fire-side Chats
THE ART OF CREATIVE THINKING IN THE AGE OF TECHNOLOGY
Moderator: Vadim Grigoryan, MA + Creative, Luxury and Culture Brand Strategist
Fireside 1: Megha Malagatti, ST Dupont, Executive Marketing Director, Products & Communication
Fireside 2: Federico Barbieri, Maison Margiela, WW Omnichannel Retail Director
Fireside 3: Chantal Thomass, Designer
Fireside 4: Kim Boutin, DVTK

COFFEE BREAK

11:00 - 11:40 - Executive Focus
THE AGE OF EMPOWERED CONSUMER IN LUXURY & RETAIL
Anne Kaminsky, Facebook, Global Client Partner, Luxury
Alison Bringé, Launchmetrics, Chief Marketing Officer

11:30 - 12:10 - Panel Discussion
TECHNOLOGY AS A TOOL TO CREATE CUSTOMER ENGAGEMENT - CORPORATE AND STARTUP CO-CREATION
Moderator: Katia Kachan, Creative Tech Innovation, Consultant
Matthieu Griziaux, Lectra, Business Development Director Fashion
Jérôme Bergeret, Dassault Systèmes S.E., Director, FashionLab
Tony Pinville, Heuritech, CEO
Katerina Galich, 3DLook, Chief Customer Officer

12:10 - 12:25 - Study Presentation
ELEVATING CUSTOMER EXPERIENCE IN THE DIGITAL AGE
Moderator: Claire Domergue, Luxus Plus, Editor In Chief
Evelyne Resnick PhD, ISG

12:25 - 12:30 - Closing Remarks
Claire Domergue, Luxus Plus, Editor In Chief

12h30 - 14h00 - Networking Lunch

Learn more on Luxus-plus.com

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Date and Time

Location

Chambre de Commerce et d’Industrie de Paris

2 Place de la Bourse

75002 Paris

France

View Map

Refund Policy

No Refunds

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