Luxury Innovation & China

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Farfetch HQ

211 Old St

London

EC1V 9NR

United Kingdom

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This is a series of collaborative events between Farfetch and #Fashhack. At these open events you will have the opportunity to engage with the Farfetch Community and the wider Fashion Tech ecosystem on a range of burning industry topics.

Chinese luxury consumers represent a third of the global luxury market today, and are predicted to keep growing to almost half by 2025. For luxury players the China market represents huge untapped potential. However, with rapid technological development, digital savvy customers, and advanced ecommerce giants at play already, many have struggled to make an impact.

In this panel event, we will discuss the Chinese luxury industry, digital innovation in the market and strategies for targeting the Chinese consumer.

We will discuss:

- How do luxury players approach the Chinese market?

- Who are the key innovators in Chinese luxury market at the moment?

- How have the biggest players succeeded with their growth strategies in China; and what can be learned from them?

Agenda:

18:00 – Meet and greet

18:30 – Panel discussion & Q&A*

19:30 – Drinks & networking

* Doors will be closed at 7pm for security reasons, so please don't be late!

Panellists:

Queennie Yang, Editor of Asia, at Vogue International. Queennie is a Shanghai-born, London-based fashion journalist and consultant. Previously, she was the founding managing editor of BoF China, which is the Chinese edition of the Business of Fashion. She also contributes to many major titles like Numero China, GQ China, GQ Style China, Elle, Harper's BAZAAR China and T China as a columnist.

Victoria Maigrot, Consumer Discretionary Specialist at Berenberg, a public equity research house. Victoria has followed the Luxury & Branded Goods sector for the last four years advising institutional investors on where to allocate capital across the stocks she follows. As part of her remit, she leads an annual field trip to China, through which she has built a strong network of experts across the region, including the Head of China at Chanel, Head of Asia at Vestiaire Collective, the CEO of China at Puma and the China Specialist for Bain. Prior to working at Berenberg, Victoria spent time working at BlackRock, the Financial Times, and Burberry.

Alexis Bonhomme, VP Greater China - Commercial, Farfetch. Alexis is overseeing the company’s commercial and partnership growth in the region. Prior to Farfetch, Alexis joined Groupon China (JV between Groupon and Tencent) in 2011 where he acted as General Manager in charge of Premium brands, handling brands cooperation among Groupon China 40+ cities. Moving in 2013 to an entrepreneurial journey, Alexis co-founded CuriosityChina, helping luxury brands to reach and manage their Chinese customers via integrated marketing and Social CRM solutions. Following the acquisition of CuriosityChina by Farfetch in 2018, Alexis is now leading Farfetch Commercial efforts in the region, acting as Vice President Greater China in charge of Commercial & Partnership. Alexis has been awarded 3 years in the row by Campaign Asia as Digital Entrepreneur of the year / A List (2015/2016/2017) and currently based in Shanghai.

Tom Nixon, Client Service Director & Co-Founder of QUMIN. Tom is a Sinologist and a seasoned Keynote Speaker on Chinese digital transformation. With a background in insight and analytics Tom oversees Qumin’s global clients. Through driving insight-led creative Tom and the Qumin team have delivered award-winning campaigns, most recently for clients including Manchester United, Harrods, and Net-a-Porter.

David Boyle, Customer Insights Director at Harrods. David is passionate about helping businesses to build analytics-driven decisions. He leads customer strategy and insights at Harrods, the biggest and most iconic department store in Europe. He has previously built global analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers) and the music industry (EMI Music), helping to drive each organization's decision making at all levels.

Moderated by

Kiara Alves Walters, Senior Strategy Analyst at Farfetch. Kiara sits in the Strategy & Innovation team at Farfetch, delivering market research and strategic direction for the business. As part of her remit, she looks at the role of China in the luxury fashion industry, and how the competitive landscape, technological innovations and economic movements affect the market. Prior to joining Farfetch, Kiara was a Management Consultant at PwC where she specialised in Retail, Consumer and Leisure working on strategic projects for clients such as Unilever and Ted Baker.

*Be advised that we will be taking photographs at the event, which we will be using in the future to promote 'FASHHACK' activities. By registering for the event you are giving us permission to take your picture and post them on our website and social media channels as well as use them in other promotional materials.

Date and Time

Location

Farfetch HQ

211 Old St

London

EC1V 9NR

United Kingdom

View Map

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