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Lurie Speaker Series: Brand Valuation Seminar

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Lurie, LLP

2501 South Wayzata Boulevard

Minneapolis, MN 55405

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Brand Valuation Metrics for Marketing and Creative Services Agencies

Obtaining ROI on a large scale marketing campaign, product launch or extended branding effort has long been debated in agency circles. What if you could measure its impact on the overall value of your client’s company – in dollars? As accountants, this is what we do.

We will walk you through:

  • Establishing a baseline company valuation
  • Gauging the impact on overall company value from a large scale marketing effort
  • How to use this to your advantage in pitching business
  • Considerations for agency compensation
  • Process and logistics

Who should attend? Agency CEO’s, CFO’s, Account Directors, Owners.

Prepare to come away ready to engage your clients in a value-add discussion on how their next marketing effort can impact their company’s value.

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Lurie, LLP

2501 South Wayzata Boulevard

Minneapolis, MN 55405

View Map

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