11th Annual Cross-Border Economic Forecast Luncheon (In-Person or Virtual)
11th Annual Cross-Border Economic Forecast Luncheon (In-Person or Virtual)
Tue, Feb 7, 11:30 AM
Federal Reserve Bank - Detroit Branch • Detroit, MI
$10 - $560
Actions Panel
Luncheon: Building Digital at Wells Fargo (DMW 2021)
Join us for the signature luncheon of the 11th Annual Digital Marketing Workshop.
When and where
Date and time
Location
EMU Student Center Ballroom (second floor) 900 Oakwood St Ypsilanti, MI 48197
Map and directions
How to get there
Refund Policy
Refunds up to 7 days before event
Eventbrite's fee is nonrefundable.
About this event
As the VP of Digital Marketing for Wells Fargo, Brent Bowles oversees and directs the bank's performance marketing efforts. Before rising to VP, Brent was part of the team that started the bank's initial forays into digital, eventually growing annual spend to 9 figures. Please attend this luncheon to hear Brent discuss:
- Lessons from how his team grew their digital marketing from embryonic to powerhouse.
- The challenges of digital marketing in a highly regulated sector.
- Managing a distributed workforce (Brent lives in Dexter, MI; company HQ is in San Francisco).
- Emerging trends in digital finance.
Questions from the audience will be highly encouraged.
Please also join us online Monday, November 8, through Thursday, November 11, at noon for a series of livestreams focusing on Detroit Creative, The Future of Mobility, Finding Your Audience, and Digital for Autos. These events are open to the public and free of charge.
N.B. The Friday luncheon, Building Digital at Wells Fargo, will take place at the EMU Student Center and follow Eastern Michigan University's COVID-19 protocol, including day-of screening and masking, as outlined on the EMU Safe web site.