While there is no gender specific design for some products (i.e. phones), there is an unnecessary one for others (i.e. rasers). This leads to an interesting paradox in the design domain, where women buy or influence most of all consumer purchases, but most of product designers and engineers are men.

Today, companies spend a lot of time creating beautiful and interesting products but overlook their importance to their target consumer group or how they will actually fit into their lives. This is especially true when designing for women. Too many companies fall into the old trap of gender stereotyping their products or they’re ignoring market demand for a certain type of product altogether. When designing for women, the general rule seems to be ‘shrink it and pink it’ – something that’s far from filling the gap between women’s buying influence and the absence of women around the product development table.

How can we contribute into closing this gap? How can we include women in our design process so that we can create products that fit their individual needs? The answers to these questions are the topic of our talk.

Agenda

12.30 - Introduction to We Shape Tech

12.35 - Anna Hanchar and Jlona Troll

13.15 - Q&A

About the speakers

Anna Hanchar is an expert in User Experience Design & Usability Engineering. After receiving her master's degree in psychology at the University of Basel with a research focus on human-machine interaction, Anna Hanchar created user experience design for complex responsive web solutions. Since 2016 Anna supports Zühlke as a User Experience Designer, Usability Expert, Requirements Engineer & as a Product Owner. Anna Hanchar devotes her private time to organising UX Brunch Zurich and mentoring junior professionals in the area of User Experience / Usability Engineering.She also loves spending her time snowboarding, windsurfing, hiking and traveling.

Jlona Troll is an expert in experience design and product innovation. She has experience in the user-centered development of hardware and software products – among others in the field of medical technology. She holds a BA in Industrial Design and a MAS in Product Management. Besides her daily job she gives lectures in Visioning & Discovery, which is her most favourite part in design projects. Traveling and nature are her greatest passions - landscapes, food & culture are the greatest inspiration and help her to stay creative.

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Disclaimer: the webinar will be recorded and shared with the WE SHAPE TECH community. If you don't want to be in the video, make sure to turn off your camera.