$10

Lunch & Learn: Understanding Consumer Insights

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Catapult Lakeland

331 Florida Avenue South

Lakeland, FL 33801

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SERIES NAME: Are You Ready to Scale, Pitch, or Seek Investment?

Workshop Part 2: Understanding Consumer Insights

Join us for the 2nd workshop of a 4-part series!


Consumer Insights: What is the difference between opinion and data. This workshop will help you understand the act of collecting and using consumer insights in your business strategy.


  • What information should you be collecting.
  • How to identify your target consumer.
  • What are your data points.



Workshop Facilitator: Leah Hacker
As Head of Research at Accomplice, Leah brings to the table an educational background and professional experience in psychology and predictive analytics for global enterprises and startups alike. She has been involved in research and strategy initiatives in the medicine, hospitality, retail, entertainment, education, and tech industries and played an instrumental role in product and market strategy for Honest Dollar, an Austin-based start-up acquired by Goldman Sachs in 2015. She is a published author, conference speaker on research and strategy, and is the Editor and Producer of It’s Worth Doing Right - a thought leadership platform and podcast exploring topics on the intersection of creativity and data in business strategy.

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Catapult Lakeland

331 Florida Avenue South

Lakeland, FL 33801

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