Have you become so busy with your business that you do not take the time to regularly identify and communicate news and messages with your current and prospective customers? If so, you are not alone. Join Accion Women’s Business Center for lunch and an informative seminar led by Gretchen Roufs. Gretchen will discuss the steps to creating and implementing a basic public relations action plan that will help even the busiest entrepreneurs increase awareness and loyalty amongst their customers. After this session you will have an understanding of how to:
- Identify external—and internal—audiences
- Recognize and develop appropriate topics and messages
- Identify methods that can be quickly and easily implemented
- Hone in on media outlets
- Implement best practices and do’s-and-don’ts
Remember, a company that communicates regularly with its current and potential customers is a company that is a leader in its marketplace; make that company yours!