San Francisco, California
London, United Kingdom
Hacking Google Analytics: Custom Reporting & Conversion Metrics
Let's face it, Google Analytics is a beast. It's a highly sophisticated reporting tool that you could get lost in for hours. In order to make the most efficient use of your time and it's capabilities, you need to know what data you want and how to get it, quickly and easily. Adam Howitt, Google Analytics Ninja, will teach you how to use the custom reporting features in Google Analytics to set up conversion goals and data segments in order to zero in on the information that is most important your businesses. Once configured, you'll be able to generate your reports with just a few clicks.
Key take aways students will leave with:
- Configure advanced data segments to monitor visitor behavior
- Conversion goals based on customer acquisition strategy and other dimensions
- Setting up custom reports
This class is designed for people who already have a Google Analytics account set up and are familiar with the basics. This is not an introductory course to Google Analytics.
About the Speaker:
Adam Howitt is a Google Analytics Specialist and Co-founder of WalkJogRun. Adam has been using Google Analytics since it's public launch in November 2005 and before that in it's former life as the Urchin reporting tool. In 2007 he launched his own consulting firm providing Google Analytics training, support and analysis to clients around the US.Adam has helped businesses track how many of their website visitors have become customers, monitor their behavior, and understand which parts of their website are losing them the most business. Through rigorous investigation, the right tools, and the marketing expertise Adam has helped companies solve website conversion problems and optimize their advertising spend.
The Workbar Lunch and Learn classroom series is designed to connect and educate professionals from every industry and on a variety of topics. The Workbar Lunch and Learn classroom is open to members and non-members alike. To ensure the right vibe and to deliver value to the sponsors and supporters who make our community possible, we do not allow soliciting of any kind. We appreciate your help, please see our event guidelines for more information regarding participation in our events.
Space is limited. Lunch is included.
When & Where
Workbar is a regional network of coworking spaces. Not only do our Members have access to high-quality, innovative workspaces, but also a diverse community of professionals that enrich both their professional and personal lives.
Your best work requires a balance of concentration and the freedom to explore ideas with others - Workbar is that environment.
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