$0 – $25

Lunch and Learn | Data Trends

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The Catalyst Center

261 East Kalamazoo Avenue, Suite 100

Kalamazoo, MI 49007

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Refund Policy

Refund Policy

No Refunds

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Description

Featuring Spectrum Reach

A series powered by Blue Cross Blue Shield of Michigan.

Join Southwest Michigan First and The Chamber at Lunch and Learn for a presentation from leaders at Charter Spectrum on the ever-changing digital landscape.

In our day and age, data is becoming the new currency. Google changed the whole game when they launched their version of Search and it took hold in the early 2000s. Previous advertising was based on content - whether that be advertising in your favorite cable show, the Sport section of your local newspaper, favorite radio station, or your favorite local news station. Now you could place ads next to what people are really looking for in real time.

Spectrum Reach is going to explore the new user experience when it comes to content consumption and show you how personalized ad delivery base on viewing habits. We will also dig into the 3 main types of data we can utilize to build your marketing strategy and show you the top 3 data-driven trends that can show you how to put that data to work for you. Finally, you’ll learn the right things to measure and how to avoid data pitfalls.

Pull up a chair, bring your notepad and join us for a presentation from the experts themselves!

Lunch will be provided.




Not sure if you are eligible for our discounted ticket rate? Search for your company on our Council of 100 list here or The Chamber Digital Directory here.

DOWNLOAD DIRECTIONS to our event location.

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Date and Time

Location

The Catalyst Center

261 East Kalamazoo Avenue, Suite 100

Kalamazoo, MI 49007

View Map

Refund Policy

No Refunds

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