Don’t Hate the Ad, Hate the Game: Re-thinking Negative Campaign Ads
People often express distaste for negative campaign advertisements, though research demonstrates again and again that these ads effectively influence political attitudes and behaviors. LSU Assistant Professor in Mass Communications and Political Science Kathleen Searles will discuss how she’s using political psychology to better understand when and how campaign ads, particularly ads that feature anger and fear appeals, may actually promote democratic outcomes. She’ll also share recent research which uses bio-metric data collected outside of participant awareness to better understand how we perceive campaign ads. As the 2016 election promises to be one of the most negative in recent history, Searles’ research lends nuance to understanding the sort of campaigning we often dismiss as dirty politics.
As always, doors open at 5 p.m. for free food and networking, and the talk will start at 6 p.m. Remember, people of all ages are welcome, so please spread the word and join us for a fun and informative night!
For more info call 225-578-3870 for details.