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Low Budget Marketing Effectiveness: How to do more with less

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Hull University Business School

Cottingham Road

Hull

HU6 7RX

United Kingdom

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Doing more for less: What is this event about?

Marketing budgets are always constrained and most organisations would love to have bigger budgets to develop their profile and build their brands. But most organisations are not going to inherit £millions in 2018 to sink into new ground breaking marketing activities.

So, what is the secret of being able to do more with less? How do companies overcome financial challenges to deliver award winning campaigns on smaller budgets?

London based WARC will be joining us in Hull to share their insights on low budget marketing, including case studies from around the world, that don't compromise on impact and creativity. There will also be a chance for delegates to discuss their thoughts and share hints and tips on how to deliver effective campaigns with limited budgets. The event is supported by the Chartered Institute of Marketing (CIM) Humber team abd hosted by Hull University Business School.

About the presenters.

WARC has offices in London, Washington DC and Singapore and is the No.1 online service offering advertising best practice, evidence and insights from the world's leading brands. WARC also publishes leading journals including ADMAP, Market Leader, the Journal of Advertising Research and the International Journal of Market Research. Their clients include the world's largest advertising and media agencies, research companies, universities and advertisers.

Hull University Business School

This event is hosted by Hull University Business School as part of its on going programme to share best practice in Marketing in the region and beyond.



FAQ’s

How do I find Hull University Business School?

You can see the location of the Business School on the map at the bottom of this page or click here for full details of the campus location.

Is there parking available?

Yes, parking is available free of charge after 6pm in designated bays. For a map of the campus and parking, please click here.

Which building we will be in?

Registration will be in Hull University Business School Reception which is No. 29 on this map.

Will there be refreshments and networking opportunities?

Yes, between 5:30pm-6:00pm there will be refreshments on the mezzanine in the Business School followed by the event from 6:00pm-7:30pm. You will be guided from the reception.

Who do I contact if I have any questions?

You can email Marketing Lecturer Peter Andrews with any questions p.andrews@hull.ac.uk

Do I need to bring my printed ticket to the event?

Yes. Admission is free but you need to show either your printed ticket or mobile ticket to help us manage numbers. Also, tickets are limited, so please ensure you attend if you apply for a ticket.




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Date and Time

Location

Hull University Business School

Cottingham Road

Hull

HU6 7RX

United Kingdom

View Map

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