Love Marketing

Event Information

Share this event

Date and Time

Location

Location

Sandy Park

Sandy Park Way

Exeter

EX2 7NN

United Kingdom

View Map

Event description

Description

Join experts from across the region to go beyond the usual bland marketing and sales tips and advice. This empowering event - which features inspiring keynote speakers followed by a wide selection of focused skill sessions - will enable you to improve your organisation's approach to communications using proven strategies for effective marketing, branding and PR.

This event is for anyone involved in marketing, whether you are in your first marketing role or are an experienced marketing practitioner. Perhaps you are planning a product launch or have a new responsibility for sales in your organisation and would like to ensure the most effective use of marketing, branding and PR budgets.

Whatever your marketing challenge, find the solution for your company at Love Marketing.

This is a not-for profit event: revenue after costs will go to the Local Heroes Charity


Keynote speakers:

Peter Morris - Lockabox - First steps for start up marketing

When you start developing a product, considering your market is a primary and continuing preoccupation. Talking from experience of developing his own product and company, Peter Morris of Lockabox.com shares his insights on early marketing priorities. How do you start understanding your market in product development? What questions do you need to ask potential customers? When is the right time to broaden your marketing?

Jo Middleton - Slummy Single Mummy - How to engage effectively with bloggers and create a blog that your customers will want to read

Jo Middleton is the author of the hugely popular parenting and lifestyle blog, Slummy Single Mummy. Established in 2009, Slummy Single Mummy has won a host of awards, including Best UK Parenting Blog and Best Overall UK Blog. Jo writes with a warmth, honesty and tongue in cheek sense of humour that has attracted a social media following of over 70,000 and a loyal, regular readership. Jo will talk about how she started her blog and created an online community, give you tips for dealing with bloggers and offer words of wisdom on how companies can create interesting blogs that resonate with your target audience.

Anna Slingo - Social Media Manager at the Met Office - Optimising design for social media

How can clever design improve engagement and help you to stand out on social media? The weather market is becoming increasingly saturated and the Met Office has used design as a way to stand out and get their latest information to as many people as possible. Anna will be focusing on how the Met Office partners with Twitter on their new Moments feature, and how innovative design and animations were used at the launch and help them to be the centre of social media conversations around the weather.


Choose from a range of workshops:

  • Sales models that work - Are you confident that you are maximising the potential of every sales opportunity and deal that comes your way? Would you like to be able to take the risk out of sales growth? Many companies struggle with the concept of selling, but it is important to understand that improving sales performance is simply about process and having the right skills. During this session you will learn how to develop a sales strategy that will work and be instrumental in your business becoming more profitable.

  • Your steps from product inspiration to marketing strategy - So, you have a great product, service or idea! How do you convert your business inspiration to sales? Developing a clear and easy to use marketing strategy is vital to enabling you to understand your audiences and route to market. This session is for anyone developing a new product, service or business, or who is new to their marketing role.

  • Making the most out of your PR - Are you looking to make a bigger impact with your PR? Unsure about how to get people better connected to your brand? Communications are at the heart of effective relationships, and in today's crowded information age, now is the time to start thinking differently about your communication strategy to enhance your business' performance and influence buyer behaviour. This session is for anyone looking to create an effective framework for a cohesive, flexible and targeted communications programme, which puts your business wherever your audience is.

  • Measuring Success and monitoring your progress online - A strategic communications programme can be highly effective and should be a staple part of any organisation looking for growth, but how do you know your PR efforts are having a positive impact on your business goals? This session is for anyone looking for a simple, yet effective way to demonstrate the value and success of your communications activity, against your organisation's commercial goals.

  • Getting buy-in: Working with your board and staff - Communications campaigns take time and resource to deliver. Getting support and commitment from your internal team can be key to success. How do you get your colleagues interested in communications, branding and sales? How can you show return on your budget to ensure ongoing support? How can your board help and hinder marketing strategy? This session is for anyone who wants to make their communications more effective and work better as a team within their organisation or business.

Date and Time

Location

Sandy Park

Sandy Park Way

Exeter

EX2 7NN

United Kingdom

View Map

Save This Event

Event Saved