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Love it, buy it: Marketing and selling a product or service
Wed, November 30, 2016, 5:30 PM – 7:00 PM GMT
Enterprise Skills Ladder Workshops are run by Surrey Student Enterprise and are open to all students studying any course at the University of Surrey. They are practical workshops run by experienced entrepreneurs on topics such as Funding, Marketing & Branding, Finance and exploring whether starting a business is for you.
Steve Bridger, author of 'Success before Startup', will take us through the key aspects of marketing and selling a product or service. By the end of this workshop, you will have:-
Learnt the definition of marketing, and see how the different aspects of marketing combine to achieve business aims
Become familiar with marketing terminology and know the value of creating a brand
Understand the dynamic relationship between marketing and sales functions
Appreciate the responsibility of sales as the prime company income generator and learn about the variety of sales channels
Steve Bridger is a business start-up coach, business author, entrepreneur and novelist. He started his career as an advertising account executive for two top London agencies working on blue chip clients in FMCG (Fast Moving Consumer Goods).
After years of providing consultancy advise, Steve came up with an idea for a new product in the gardening market, got a prototype made, produced a small initial quantity, trade marked the name and launched "Spanish Rings" - Spanish Style Flower Pot Holders. Spanish Rings created a Mediterranean-style hanging garden. At launch, the product won the New Product of the Year Award.
The highs and lows of running Spanish Rings Limited formed the raw material for the pre-start up book, "Success before Start-Up". Steve has gone on to provide start-up business coaching while Spanish Rings has evolved into an international mail-order brand.
Steve also mentors Surrey Student Enterprise students. Our mentors are local business professionals, passionate about their specialist area. They volunteer their time to help you by sharing their practical advice on overcoming the hurdles involved in setting up in business. Find out more about them here: http://www.surrey.ac.uk/student_enterprise/mentors/index.htm