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Local University: Spokane

Local University

Friday, April 27, 2012 from 8:00 AM to 5:00 PM (PDT)

Local University: Spokane

Ticket Information

Ticket Type Sales End Price Fee Quantity
Ticket to Local University Spokane   more info Ended $199.00 $0.00
Day-Of Ticket Ended $199.00 $0.00

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Event Details

Learn how your business can use the web to get more customers!

Attend's “Local University”–a day-long workshop about Internet marketing for Inland Northwest businesses.

We're bringing in some of the nation's leading online marketing experts for an intensive day-longcrash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You'll learn Search Engine Optimization tips and techniques that will lead to sustained, long-term search engine rankings (and new customers). 

Places Screen Shot
Our faculty will explain how Google and Bing rank businesses in results like the above screenshot, and techniques you can use to move your business up the page.

Those of you who attended our previous seminars will benefit from a few upgrades as part of this year's bigger and better event!
• Updated presentations reflecting what we've learned about the Google and Bing Local algorithms in 2012.
• Personalized advice as part of our rolling Site Clinic series throughout the day
• Your choice of attending detailed walkthroughs for each major component of your Local Search Marketing campaign that you can implement first thing Monday morning!

Local University: Spokane will take place on April 27, 2012 at the Northern Quest Resort & Casino. 

Note: Capacity is limited to only 200 attendees, so please register as soon as possible to avoid missing out.


Time Topic
8:00 - 8:25 Pre-Conference: Introduction to Local Search
Aaron Weiche will bring attendees up-to-speed on some of the key concepts in Local Search. This session is recommended for first-time attendees of Local University but optional for "alumni" from previous years' events.
8:25 - 8:30 BREAK
8:30 - 8:40 Introduction to Local U
David welcomes attendees and goes through some brief housekeeping items, and provides an idea of what to expect throughout the day.
8:40 - 9:00 What's Changed? What Hasn't?
Ed examines what's changed in the past year in the world of search. There have been over 400 changes to Google's algorithm since Get Listed was last in Spokane. We'll look at what's changed and what you need to know in this ever evolving world of search.  
9:00 - 9:30 KEYNOTE: Bing's Take on Online Marketing for Local Businesses
Hear straight from the World's second-biggest search engine how they see the online marketing space evolving, and learn about some of the opportunities for promotion offered by the Bing Business Portal.
9:30 - 9:50 On-Page Search Engine Optimization
On-Page search engine optimization is still the first step toward higher rankings at both Google and Bing. Mary Bowling will take a look at what's needed to let the search engines know what your business is all about and help improve your rankings.
9:50 - 10:10 Local Search Rankings Revisited
Mike Blumenthal aka "Professor Maps" will take us through a nuts & bolts of how to improve your rankings in local search (maps). This will cover the bases of what you need to know, with the afternoon session providing some of the latest advanced tips and techniques.
10:10 - 10:30 Q&A
Your first of many opportunities throughout the day to pick our speakers' brains on the presentations.
10:30 - 10:45 BREAK
10:45 - 11:05 *HOT* Mobile Marketing Tips
Did you know that users on mobile devices like iPhones and iPads already account for 15% of all searches--and that that percentage has already doubled in the last 18 months? If you're not yet considering mobile options for your business, now is the time to start thinking about them. Aaron Weiche gives us the lay of the mobile landscape and identifies no-brainer opportunities for your business to capitalize on.
11:05 - 11:25 What's New in Social Media?
Matt McGee takes us on a tour of the whirlwind changes in social media since the Spring of 2011, including Twitter, Facebook, and introduces the "new kid on the block," Google Plus.
11:25 - 11:45 The Review Landscape in 2012
Professor Maps takes you through a best-practice review generation campaign--tying Local Optimization to Mobile and Social Marketing--and beyond.
11:45 - 12:00 Q&A
The second opportunity for questions and answers is conveniently placed just prior to lunch.
12:00 - 1:00 LUNCH
Breakout Sessions (1:00 - 3:00)
How it works: each 40-minute session below will run three times, with identical content presented each time. Pick and choose the session(s) you'd like to attend in whatever order is most appealing, or sit in on site clinics with one of our faculty members.  Speakers will take you on a deep dive into the areas that most interest you, holding your hands all the way through. (Well, not literally, but you know what we mean.)
Register with Bing ADVANCED
Local Optimization
Ice Cream Social: Facebook and/or Google+ Digital Paid
Get YOUR business on the Bing Business Portal and ask specific questions of Bing's representative. Mary Bowling walks you through step-by-step how to perform your own website SEO audit and relay valuable information to your web designer. Professor Maps walks you through claiming citation, performing citation audits, and a variety of advanced local optimization tactics. Josh Wade from Nectar Media gives fast and furious social media tips from the trenches that include the latest on Google+, Pinterest,  & Facebook. Chris Reilly from Unleashed Online gives real-world PPC advice about how to maximize your online dollars. Learn how to achieve a great ROI from paid search.
Site Clinics (Ongoing)
Ed Reese
Mike Ramsey
David Mihm
Aaron Weiche
Matt McGee
3:00 - 3:15 BREAK - Start of Happy Hour
3:15 - 3:45 Prioritizing Your $h*t
So, this online marketing stuff is kind of overwhelming. We know. David helps you sort it all out, based on your competition, available time, budget, and internal resources, and prescribes specific time management strategies for various combinations of the four.
3:45 - 4:20 Open Q&A
The final (formal) chance to pick our speakers' brains! This free-flowing discussion will allow for any questions you did not get a chance to ask earlier in the day.
4:20 - 5:00 Happy Hour
Mingle with your fellow attendees and share what's working and what's not!

Workshop Presenters

Mike Blumenthal
Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned & operated retail business for over 30 years.

Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search.

Mike presents nationally at search conferences & contributes columns to Search Engine Land. During the week, you can find him at his blog, Understanding Google Maps and Local Search, where he writes about local search and its impact on the business community.

Mary Bowling
Mary has been involved in all aspects of SEO since 2003 and has always been intrigued by Local Search. With a background as a serial entrepreneur, she always tries to approach Local Search and Internet Marketing in a practical way and from a small business owner's perspective. Mary speaks frequently on the topic at industry conferences - SES, SMX, Searchfest, OMS. She has conducted intensive trainings on Local Search for Search Engine Strategies, Search Engine Workshops, the Denver Chamber of Commerce, Planet Ocean and for seOverflow clients. She blogs at Optimized! and seOverflow.

Matt McGee
Matt runs his own Tri-Cities-based marketing consultancy and has been offering SEO and marketing services since the late 1990s. He's consulted for companies as big as Target, but his current client list is exclusively small business owners -- and that's how he prefers it. Matt is the Assignment Editor at Search Engine Land, and has been speaking at national and regional marketing conferences since 2006.

David Mihm
David is the President & CEO of, in addition to running his own Portland-based search engine consulting business. He's a Search Engine Land columnist and a frequent speaker at the SMX, SES, and Kelsey Group conference series.

Mike Ramsey
Mike is the founder of Nifty Marketing, a local search marketing company in Burley, Idaho and is also a mobile & local columnist. He also moonlights as the owner/publisher of The Voice which is a weekly newspaper in Southern Idaho that is delivered to 18,000 households..

Ed Reese
Ed is a Spokane-based Internet marketing consultant specializing in organic SEO, local search, and analytics. He’s consulted for high-tech firms, universities, and national non-profits, but has worked primarily with local businesses since his move to Spokane in mid-2008. Ed is a frequent speaker at marketing events in Spokane and recently presented for the Spokane Club and the Spokane Regional Convention and Visitors Bureau. He is a Search Engine Journal contributor and blogs at Sixth Man Marketing.

Aaron Weiche
Aaron is Vice President of Spyder Trap Online Marketing, a Minneapolis digital agency. He's worked with over 250 businesses over the last 11 years in all aspects of web design, development, content management, e-commerce, SEO, email marketing, mobile and more. Aaron often presents on web, search, social and mobile to business and special interest groups. Aaron blogs on all things web on his own blog as well as his agency's blog.

Have questions about Local University: Spokane? Contact Local University

When & Where

Northern Quest Resort & Casino
100 N Hayford Rd
Airway Heights, WA 99001

Friday, April 27, 2012 from 8:00 AM to 5:00 PM (PDT)

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