Agenda Morning Session Afternoon Session Session Topic 7:30am - 8:00am 12:30pm - 1:00pm Check-In and Caffeine 8:00 - 8:10 1:00 - 1:10 Kick-Off and Conference Introduction
David Mihm will introduce the conference speakers and bring attendees up-to-speed on some basic terminology that will be used throughout the seminar. 8:10 - 8:30 1:10 - 1:30 Introduction to the Search Engines
Aaron Weiche will walk you through the basics of how search engine results are generated, identify some of the major opportunities for small businesses to improve their visibility online, and dispel some of the widespread myths about optimizing your website for the search engines. 8:30 - 9:00 1:30 - 2:00 Website Optimization Basics
Mary Bowling will explain some of the REAL signals that your website can send the search engines in order to rank better. 9:00 - 9:30 2:00 - 2:30 Getting Social Online
Matt McGee will take us through the world of social internet marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, and blogs. 9:30 - 9:50 2:30 - 2:50 Q&A
By this point, your head will probably spinning with some questions. Take the opportunity to ask specific questions to the presenters. 9:50 - 10:00 2:50 - 3:00 10-minute Break 10:00 - 10:20 3:00 - 3:20 Going Local with Google
Learn how to use Google's local products to acquire new customers, while also engaging and retaining existing ones. We'll start by walking through claiming your Place page, and then explore other local products. 10:20 - 10:55 3:20 - 3:55 Ranking Your Business in Local Search Results
In this session, Mike Blumenthal will dive into how to rank well for searches in Central Texas, and how to make sure you convert searchers into customers. 10:55 - 11:10 3:55 - 4:10 Understanding Your Website Traffic
Ed Reese will introduce attendees to Google Analytics, including how to gain insight into your website's traffic sources and convert more "visitors" to "customers." 11:10 - 11:35 4:10 - 4:35 Internet Marketing for the Do-It-Yourselfers
David ties the presentations together & helps you figure out where to prioritize your online energies and resources--including some free tools to take advantage of, and questions to ask if you're thinking about bringing in a professional. 11:35 - 11:55 4:35 - 4:55 Got More Questions? Get More Answers!
The second Q&A panel of the day will again give you a chance to ask questions to the presenters. 11:55 - noon 4:55 - 5:00 Conclusion & Takeaways
Presenters will leave you with key points to remember from the day's topics and answer any final questions from attendees. 5:00 - 6:00 Networking / Cocktail Reception
Mix and mingle with the presenters and your fellow attendees at an informal happy hour with the Austin Chamber.