Whether you have a single store front or a nationally Brisbane based office, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.
Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your local search signals: on-page, local profile pages, and external links/citations.
At next the Brisbane HUG (HubSpot User Group) we will have James from Goodstart Early Learning, Australia's largest not-for-profit childcare provider with 648 centres across sharing how they do local SEO.
Come and enjoy mouth watering gourmet pizza and drinks, while networking with other entrepreneurs and marketing professionals at the Pineapple Hotel, Kangaroo Point, near the Brisbane CBD. At this HUG we’ve arranged two locals to share their thoughts on the latest trends for using goe-mapping and local SEO to enhance your local area marketing.
Our guest speakers are:
The utilisation of geo-mapping to enhance local area marketing and digital campaigns.
Senior Marketing Intelligence Analyst
Goodstart Early Learning
James is the Senior Marketing Intelligence Analyst at Goodstart Early Learning – Australia’s largest not-for-profit childcare provider with 648 Centres across Australia. James provides data, digital and strategic insights and marketing recommendations to Goodstart’s Marketing Department. James is also the founder of Spatial Marketing. Spatial Marketing is a brisbane-based marketing insights agency specialising in geo-locational analysis and marketing strategies.
With over 15 years marketing and finance experience, James has worked in a diverse range of industries including Not-for-Profit, Insurance, TV Broadcast and Telco.
12 Steps for Developing a Local SEO Strategy
David is a marketing and lead generation specialist who specialises in consulting and training business owners to get more customers using inbound marketing which gives amazing results for both online and offline businesses.
David is a certified Google and HubSpot Partner providing Google Analytics, Google Adwords and Inbound marketing servicers in Gold Coast and Brisbane.
Who is this event for?
Business owners, marketing managers, digital marketing professionals and anybody interested in learning more about improving marketing efficiencies, local SEO, ego-mapping and competing in the digital economy.
We are grateful to our sponsors, HubSpot, who are providing the food for the night and your first drink for free. Plus there will be a lucky door prize, so remember to bring along plenty of business cards.
So come and join us at one of Queensland's most famous hotels, just minutes from the Brisbane CBD and the Gabba at Kangaroo Point. Parking is free and there’s plenty of street parking available.
The event location is
706 Main Street
Kangaroo Point Qld 4169
- 5:30pm - Networking - Bring plenty of business cards (food & drink provided by our sponsor)
- 6:00pm - James Copley - Goo-mapping to enhance local area marketing and digital campaigns.
- 6:45pm - David McMahon - 12 Steps for Developing a Local SEO Strategy
- 7:30pm - Stay and continue networking and chat more about inbound marketing :)
What are my parking options?
There’s plenty of free street parking around the event and it's only minutes from the CBD at Kangaroo Point.
What can/can't I bring to the event?
Bring business cards for networking. Networking plays a big role in HUG meetups, and you don’t want to be that inbound marketer who forgets their business cards. Get them ready!
Bring an open mind for learning and sharing. Sitting in the back of the room with your mouth shut the entire meetup is not helpful for anyone. Do yourself a favour and participate. We promise you won’t regret it!
How can I contact the organizer?
You can contact Brisbane HUG Leader on 0414 727 880
When & Where
Brisbane HUG Leader
Crocodile Marketing Hubspot Parnter