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Check out our other 2 events during Social Media Week Chicago on Wed and Thursday: http://www.chicago-social-marketing.com/events.shtml
In 2016 Facebook passed the 1.71 billion mark for monthly active users on phones, tablets and computers. Social media is changing the way people get their information about local businesses. Consumers look to social media for recommendations from friends and family. Businesses need to embrace social media since that is where a lot of their customers are and build an online relationship with these customers. Social media allows local businesses to communicate directly with their customers and build loyalty.
Twitter is still one of the top social media channels for engaging in personal conversations with your community. Geo-located searches in Twitter make it easy to find potential customers in your area or a specific geographic radius. But finding them is just the beginning, what really matters is the quality of the conversation that you initiate with the people you find.
A MarketingLand Nielsen study showed that nearly half of visitors to a business’ mobile site will look up the location of the business, and then 39% will pick up the phone and call. If you’re looking to increase customer visits to your brick-and-mortar location, those results are compelling -- particularly when compared against the results garnered by traditional media.
- 6PM-6:30pm: Registration, Networking and Pizza
- 6:30pm-6:45pm: Introductions
- 6:45pm-7:30pm: Panel discussion
- 7:30pm-8pm: Open Q&A, announcements, wrap-up
Panel Discussion With:
Debbie Littmann Marchok - Debbie is Vice President of Marketing for The Eli's Cheesecake Company, one of the country's largest specialty bakeries. She has been a marketing professional for 25 years with experience in business-to-business, business-to-consumer and on-line marketing across multiple trade channels. Debbie is a company spokeswoman, social media advocate and recipient of the Reggie Award from Promotional Marketing Association of America. She has been a speaker at the LEAD Marketing Conference on The Sweet Rewards of Social Networking and the Internet Retailer Conference and Exhibition on Measuring Your Social Success. She is an adjunct marketing faculty member at the University of Phoenix and a member of the Chicago FoodService Marketing Club. Debbie received a Bachelor of Science degree in Business Administration/Marketing along with her MBA degree from the University of Illinois in Urbana-Champaign.
Steve Thode - In 2004, Steve developed one of the first online coupon sites in Canada, Smartflyer.ca. Since that time, Steve's sites have reached a combined 35 million visitors. In 2016, Klusster.com formally launched to enable LOCAL business the ability to reach 20-30X what they can achieve by working alone . Servicing upwards of 500 local businesses and 20 Marketing professionals, Klusster now boasts the ability to drive quality leads at up to a 90% savings over popular pay-per-click programs, all while providing incredible support through local marketers.
John Yi - John and his brother James are the sons of a South Korean immigrant who they say instilled an entrepreneurial spirit in them from a young age. The Yi brothers' first company was a dog-walking business they founded out of their mom's cleaners when they were about 10 years old. The brothers created NextME, an app that takes the guesswork out of restaurant waits. Already in use in over 150 restaurants, NetxME allows guests to put their name down and leave with the assurance that they can check in on their place in line at any time via text and and also receive special promotions to help them pass time.
You may know Todor Krecu from his numerous community events, seminars, and Meetups in the Chicago tech industry. Todor has been educating local businesses since 2008 on all aspects of social media marketing including Facebook advertising, Twitter, Instagram, Pinterest, and YouTube. Todor is the organizer of the annual Social Media Day Chicago event where awards are presented in several categories. He is passionate about helping the local tech industry, expertly forges connections between companies and people, helps investors connect with new mobile startups, companies connect with new employees, entrepreneurs connect with each other, and brings new professionals and students into the mobile industry. Since 2011 he has helped Mobile Monday Chicago increase the size of their organization to over 1,000 members, and spent over 11 years at Career Education Corporation working on web sites, landing pages, SEO, PPC, display ads, paid social, E-mail campaigns, and lead generation.
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