$50 – $5,000

LIVE2LEAD- Richmond Conference 2019

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Federal Reserve Bank of Richmond

701 East Byrd Street

Richmond, VA 23219

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Event description
The 5th Annual LIVE2LEAD-Richmond is a leader development experience to equip you with new perspectives, practical tools and key takeaways.

About this Event

LIVE2LEAD-Richmond is a leadership, and personal growth event that will allow you to breathe new life ?into your leadership during this information-packed full-day event.

What is LIVE2LEAD-Richmond

LIVE2LEAD is a full-day leadership and personal growth event hosted in Richmond, Virginia. This event is an annual leadership gathering designed by the John Maxwell Company, presented by L2L Leadership Group. For half a decade, Live2Lead has shared leadership and personal growth principles to a live audience and over 300 simulcast locations around the world. This is the 5th annual LIVE2LEAD-Richmond. The event takes place each year on the top floor of the Federal Reserve Bank of Richmond with a beautiful view of the city and the James River.

Program Agenda:

  • Economic Forecast Breakfast
  • General Sessions with National Simulcast Speakers
  • LIVE2LEAD Leadership Award Luncheon
  • Executive Leadership Panel
  • Dessert Networking Reception
  • Youth Leadership Program

Attendees learn from renowned leadership experts from a variety of industries, gain new perspectives on relevant topics, and get practical tools to take home with them.

We guarantee you will leave equipped and excited to lead and create change with renewed passion and drive.


Learn from World Class and successful local Leaders.

Learn from elite thinkers and the #1 leadership expert in the world, John C. Maxwell. Gain leadership principles and personal growth techniques from world-renowned experts and their time-tested teaching.

Past speakers include: Carly Fiorina, Daniel Pink, Tyler Perry, Debra Searle, Julian Treasure, Dan Cathy, Lis Wiseman, Simon Sinek, Cheryl Bachelder, Dave Ramsey, Warrick Dunn, Patrick Lencion, Kevin Turner, and Valerie Burton.

2019 Legacy of Leadership Honorees

  • Ed Baine, Senior Vice President, Dominion Energy
  • Christy Coleman, CEO, American Civil War Museum
  • Mary Kay Huss, CEO, Richmond Metropolitan Habitat for Humanity
  • Rita McClenny, CEO, Virginia Tourism Corporation
  • Jacquelyn Stone, Partner, McGuire Woods
  • Bruce Whitehurst, CEO, Virginia Bankers Association

Luncheon Keynote Speaker:

Gail Letts most recently was Virginia market president for Capital Bank, a unit of Memphis-based First Horizon National Corp. She was president of the Richmond region and chief lending officer at C&F Bank from 2013 to 2015. And she was a longtime executive of Atlanta-based SunTrust Banks Inc. and served as president and CEO of its Richmond region from 2007 to 2013. Letts recently started Letts Consult LLC, a consulting business that specializes in working with businesses to attract, retain and develop women for executive leadership positions.

Breakout Session Speaker:

Wade Randolph, CEO of Randolph Unlimited, specializes in leadership, teamwork, communication, and motivation. He is author of the book Staying Strong Through The Storms and Leadership -911: How To Lead During Times of Change, Challenge And Chaos. Additionally, He is co-author of a #1 bestselling book on Amazon.com titled World Class Speaking in Action.

Simulcast Speakers:

Angela Ahrendts was the senior vice president of retail at Apple Inc. and former CEO of Burberry. Ahrendts was ranked 25th in Forbes' 2015 list of the most powerful women in the world, 9th most powerful woman in the U.K. in the BBC Radio 4 Woman’s Hour 100 Power List,and 29th in Fortune’s 2014 list of the world's most powerful women in business. She was also a member of the UK's Prime Minister's business advisory council.

Marcus Buckingham started The Marcus Buckingham Company (TMBC) to create management training programs and tools. The company helped him to launch a coordinated series of products in conjunction with the publication of Go Put Your Strengths to Work. Most notable was Trombone Player Wanted, involving a young boy who wants to abandon playing the trombone in favour of the drums (apparently based on Buckingham's own experience in music classes as a boy). Together, the book and the film series became the basis of a TMBC workshop called Simply Strengths.

Chris Hogan is a best-selling author, a personal finance expert, and America’s leading voice on retirement, investing, and building wealth. His goal is to help as many people as possible avoid financial traps and set their families up for the future. His book Retire Inspired: It’s Not an Age; It’s a Financial Number is a number one national best seller, and The Chris Hogan Show has millions of downloads. Chris is also a regular contributor to the EntreLeadership Podcast, a top podcast on business and leadership.

Rachel Hollis is an author, motivational speaker and blogger. Her self-help book Girl, Wash Your Face—since its release in February 2018—has maintained a spot in the top 10 best-selling books in the U.S. for seven months, held the top spot for 12 of those weeks and has sold more than 880,000 total copies in the United States. It was the second-most popular book of 2018 on Amazon.com. The prevailing message of the book is is one largely of female self-reliance, summed up by Hollis as "You, and only you, are ultimately responsible for how happy you are."

John Maxwell is an American author, speaker, and pastor who has written many books, primarily focusing on leadership. Titles include The 21 Irrefutable Laws of Leadership and The 21 Indispensable Qualities of a Leader. His books have sold millions of copies, with some on the New York Times Best Seller List.

Local Leadership Speakers

Reginal Bryant is Senior Vice President and Chief Information Officer for the Federal Reserve Bank of Richmond. He has responsibility for Fifth District information technology and information security efforts. Bryant joined the Federal Reserve in 2007 as an enterprise information security manager and advisor and moved into a number of officer roles, including the Federal Reserve Enterprise Information Security Program executive and group vice president.

Lenora G. Reid was appointed Acting Chief Administrative Officer in September 2019. In this position, Ms. Reid oversees the majority of the city's operations. Before being appointed Acting Chief Administrative Officer, Ms. Reid served as the Deputy Chief Administrative Officer of Finance and Administration where she managed the Departments of Finance, Procurement, Budget and Strategic Planning, Human Resources, and Information Technology. Ms. Reid served as Director of Finance for the City of Suffolk, Virginia, from 2013 to 2015, having previously served as Suffolk’s Financial Services Comptroller. She is a Certified Public Accountant licensed in the Commonwealth, holds a Bachelor of Business Administration degree in Business Management and in Accounting from the University of the District of Columbia, where she graduated Summa Cum Laude. Ms. Reid holds a Master of Business Administration degree with a concentration in Human Resources from Strayer University.

Impact Your Community

Whether you lead a large organization or want to be a better mentor to those around you, you will gain meaningful and relevant insights so you can return home and work ready to implement your new action plan and lead with renewed passion and commitment.

Make Meaningful Connections

This event is an opportunity for you to network with like-minded leaders who share your passion for leadership and learning. Make new connections or build on the ones you have during this event.

Emerging Leaders Youth Program

The conference has a specially designed youth track for high school seniors and college students to equip them with tools to successfully navigate the early stages of their leadership journey.

LIVE2LEAD is a John Maxwell Company brand name. The Richmond event is organized by the L2L Leadership Institute and hosted by Urban Financial Services Coalition

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Federal Reserve Bank of Richmond

701 East Byrd Street

Richmond, VA 23219

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