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Live Webinar: Weibo vs. WeChat

China Luxury Advisors and Jing Daily

Wednesday, January 15, 2014 from 11:00 AM to 12:00 PM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Live Webinar 11:00 A.M. EST   more info Ended $150.00 $9.24
Live Webinar 9:00 P.M. EST   more info Ended $150.00 $9.24

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Event Details

Weibo vs. WeChat

Live Webinar

A recent report from Accor Hotels stated that more than 91% of Chinese tourists used social media while traveling overseas, compared to just 25% of Australians. Luxury brands can't ignore the social media landscape for Chinese luxury consumers, especially Chinese travelers. 

On Wednesday, January 15th, at 11:00 a.m. U.S. Eastern Time and 9:00 p.m. U.S. Eastern Time, Jing Daily and China Luxury Advisors will provide an overview of China's social media landscape, and discuss the pros and cons of Sina Weibo and Tencent WeChat. Each platform has a very large user base (both have more than 500 million Chinese users), but consumer interaction norms, best practices, and functionality of each of the platforms are drastically different.

The webinar will review case studies of usage for each platform and identify best practices for luxury brands to take advantage of Weibo and WeChat, not just in China, but to target Chinese travelers around the globe. 

Contact events@chinaluxuryadvisors.com or call 415-448-7179 with any questions. 

Participation in the event is online for a live webinar. Once you book tickets we will send you the link to participate in the live webinar. 


About the training series:

Attracting, Converting and Retaining 
Chinese Customers

Ongoing Training Series 

The number of Chinese tourists traveling overseas reached 83 million visitors in 2012more than 70% increase over the same period one year ago. It is expected that this number will increase to more than 100 million people by 2015. In 2012, Chinese overseas tourists spent US$102 billion making them the largest spending tourist group globally.
 

With more than 60% of Chinese luxury purchases being made abroadand some brands harnessing up to 30% of their home country revenue from Chinese touristsengaging Chinese travelers is an operational imperative for prestige brands. 

But just opening your door to Chinese tourists is not enough to build lasting customer relationships. Chinese customers have unique brand perceptions, travel habits, purchase preferences and service expectations. Companies need to completely rethink their branding, marketing & selling strategies to serve this emerging customer.
 

China Luxury Advisors and Jing Daily have partnered to host a series of training workshops to provide prestige brands, retailers, hospitality, non-profits and destinations with strategic insights into the Chinese consumer and tactical training to help companies raise their profile among Chinese travelers, implement in-store policies to raise sales and create loyalty initiatives that produce results. 

Have questions about Live Webinar: Weibo vs. WeChat? Contact China Luxury Advisors and Jing Daily

When

Wednesday, January 15, 2014 from 11:00 AM to 12:00 PM (EST)


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Organizer

China Luxury Advisors and Jing Daily

China Luxury Advisors counsels luxury brands on their China consumer strategy, ranging from market entry to digital to attracting, converting and retaining Chinese luxury travelers.

www.chinaluxuryadvisors.com

 

Jing Daily looks at the intersection of luxury and culture in China: the ins and outs of business development there with an eye toward the upscale consumer market, as well as the business of culture — from auctions, museums, and contemporary art to performance, public events, and more.

www.jingdaily.com

 


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